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This is Shaan Puri. Sold his startup for $25M. Then crypto newsletter for ~$10M. Invested $4M into 47 startups. Currently makes $25M/year in eCommerce 13 lessons from the funniest & most outrageous entrepreneur who doesn't give a f*ck:
Hearing about Zucks, Elon, Bezos & Jobs is a snoozefest. We've heard it all before. Most people have no idea who Shaan Puri is. But the business advice he shares is incredible. Use these lessons from Shaan to build a 7 or 8 figure online business
1. Escape the sh*tstorm of normality Before you can build a business you must build a worldview. Entrepreneurs are contrarians. They stick their middle finger up at the system & tradition/norms That's how they are able to innovate and infiltrate
“Most people do what 'most people' do. This is a huge mistake. In the US: - 50% of marriages end in divorce/separation - 60%+ of the population is obese/overweight - 70% of people have less than $1k in savings What most people are doing isn't working. Do Differently." – Shaan
2. Stop building a useless audience of sheep Shaan has: • 1M+ followers on socials • 3M+ podcast downloads a month • A ginormous freaking email list Pay attention... "Followers & subscribers are the fake t*tties of content." Yet normies want useless followers. Silly.
Shaan's audience-building rules: * People don't want information, they want a feeling * WHO follows you is far more important than HOW MANY people follow * Don't worry about writing style or production quality * Every platform works * Don't stop writing Hallelujah
3. A sloppy AF resume is better than an MBA Shaan was a founder straight off the bat. His first startup was a hilarious Sushi restaurant. It failed & taught him the best lessons Shaan has real experience. He's done stuff. He hasn't just been a pleb employee at Facebook
Early on Shaan developed the strategy of having big companies acquire his before he felt ready. Most entrepreneurs wait a lifetime before thinking about selling. They ride the wave and end up: • Bankrupt • Irrelevant • Or worse...uns*xy Build to sell fast.
4. Become a funny as hell writer The market is saturated with crypto bro newsletters If you read Shaan's crypto newsletter Milk Road, you quickly see why it sold for 8-figures No fluff. Just news, advice, kickass memes & funny writing that entertains the sh*t out of you
Writing advice for you: Be entertaining Remove the filter Write like you talk Grow a newsletter Add in your childhood Say stuff you shouldn't Get h*rny about your topic
5. "Creative ppl should NOT work Mon-Fri 9-to-5 (yet 99% do)" The core of entrepreneurship is creativity + imagination Yet the average work day is set up for boredom. So the work sucks & makes $0 Real entrepreneurs work in a flow state They're not passionate. They're obsessed
6."Immigrant energy is unmatched" Forget DEI and woke culture Hire people with immigrant energy who are driven to get results & have high agency It's why I love working with Ukrainians. They're hungry. They have fight. Hiring the right people solves 99% of business problems
7. "Hire meme gods" The average business uses ads Ads = Boring content we're forced to watch The future of business communication is memes. Get us to pay attention & maybe we'll buy your magnificent s*x toy, mofo. Meme culture is deep. Learn or hire a pro.
8. "The economy is just smart people paying beautiful people to promote stuff to insecure people." It's wild how accurate this is. What Shaan is saying is the best entrepreneurs understand human psychology That's one reason why copywriting is a million-dollar skill to acquire.
9. "Don't start with learning. Start with doing...& learn when you get stuck" -F*ck business plans -Product-market fit -Lean startup -VCs -Agile -MBAs -Getting ready Build a community, see what problem you can solve for them. Collect money If needed, learn from practitioners
10. Ask yourself this powerful question: "Assume you get paid $1M per year no matter what you do, but you still gotta work 40 hours a week What would you pick to work on?" Sitting on the beach forever is a mindf*ck Do the right kind of work. Follow obsession.
11. Use a decision-making framework to move faster than a Lambo Making decisions feels like death. This matrix below helps simplify the process. Many businesses die because they can't make decisions fast enough. So it becomes death by committee + bureaucracy
12. "Whenever I hear someone wants "life balance", I know they will end up disappointed" The snowflake nanny police invented hustle culture It's made us lazy Sounds cliche but you actually have to work to start a business. It's hard. Long hours. Full of problems.
"Nothing gets 0%, nothing gets 100%, everything gets ~30-50%" – Shaan That's the problem with balance. Without focus & intensity you have a mediocre business. Show me a balanced entrepreneur & I'll show you a trust fund baby living off daddy. Go all in or go home
13. "If you wanna level up - the fastest hack is to hangout with people who are ALREADY at that level" Divorce the losers My business went from 6 to 7 figures when I got around 8 figure creators And got away from $20/hour writers who complain & wanna write a Jane Austin novel
