@SchmelebeckPPC: How to leverage Google's Langu...

How to leverage Google's Language & Intent Processing to make an obscene amount of money

//Google Ads Keyword Thread//

what does language & intent processing even mean?

basically 👇

the google algorithm trying to understand the intent and meaning behind the specific words in a search query

Google recently switched from the old way to the new way

old way 🙃

<> keywords were matched by the syntax (matching specific words within each search)

so what's the new & improved way?

the NEW Google Search way

<> keywords are matched by the semantics (the meaning conveyed by the search)

HUGE difference

old - a keyword in the search

new - the keyword meaning in the search

why did Google switch?

they want advertisers to reach more people that are interested in their business + remove the need for huge keyword targeting lists

oh and make more money by making it "easier" for people to start search campaigns

;)

I should note that Google has also created a broad match targeting BONUS for the algorithm

if you use their broad match keyword...

you get access to these additional signals across your account when trying to match relevant traffic

> Landing pages (account-wide)
> Keyword themes (ad group wide)
> Searcher previous searches
> Time of day
> Location of search
> even more in the "black-box" of Google Ads

a quick example of this would be someone typing in the word "rose" for a search

Google would then show search results (ads/organic) to possibly either rosé wine OR a dozen roses

all depending on the user performing the search

so how could you make more money with this?

1) actually take the time to understand what I just wrote down --> it's HUGE

2) create search campaign experiments testing phrase/exact match keywords v broad match

<> which one performs better in your account?
<> make sure brand is included ;)

3) make sure your ad groups are categorically themed according to whatever you're targeting

Quick & Dirty Way to Improve Your Search Results w/ Google's New Language & Intent Processing

1) actually take the time to understand what I just wrote down --> it's HUGE

2) create experiments testing different match types

3) ad groups are categorically themed