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How to leverage Google's Language & Intent Processing to make an obscene amount of money //Google Ads Keyword Thread//
what does language & intent processing even mean? basically 👇 the google algorithm trying to understand the intent and meaning behind the specific words in a search query
Google recently switched from the old way to the new way old way 🙃 <> keywords were matched by the syntax (matching specific words within each search) so what's the new & improved way?
the NEW Google Search way <> keywords are matched by the semantics (the meaning conveyed by the search) HUGE difference old - a keyword in the search new - the keyword meaning in the search why did Google switch?
they want advertisers to reach more people that are interested in their business + remove the need for huge keyword targeting lists oh and make more money by making it "easier" for people to start search campaigns ;)
I should note that Google has also created a broad match targeting BONUS for the algorithm if you use their broad match keyword... you get access to these additional signals across your account when trying to match relevant traffic
> Landing pages (account-wide) > Keyword themes (ad group wide) > Searcher previous searches > Time of day > Location of search > even more in the "black-box" of Google Ads a quick example of this would be someone typing in the word "rose" for a search
Google would then show search results (ads/organic) to possibly either rosé wine OR a dozen roses all depending on the user performing the search so how could you make more money with this? 1) actually take the time to understand what I just wrote down --> it's HUGE
2) create search campaign experiments testing phrase/exact match keywords v broad match <> which one performs better in your account? <> make sure brand is included ;) 3) make sure your ad groups are categorically themed according to whatever you're targeting
Quick & Dirty Way to Improve Your Search Results w/ Google's New Language & Intent Processing 1) actually take the time to understand what I just wrote down --> it's HUGE 2) create experiments testing different match types 3) ad groups are categorically themed