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Last month my business did $1.2m in revenue, we crossed a 100 person team. Every single lead, and business success has come from my 36,000 followers on X. I’ve had people see a tweet I wrote while shitting, then wire me 100k the next day. I’ve had the CEO of 10bn companies DM me, and offer to pay me 10k/hour for my time. I’ve booked meetings with C suite at Shopify and Akshay the founder of Notion. I'm best friends with the founder of a 200m ARR company because he f*cked with my content. <b>In this article I will teach you how you can use X to get attention and then CONVERT that attention into cash in your bank account. </b> I’ll show you tangible examples. You will leave this article with a CLEAR roadmap of how you can use this platform to do the SAME exact thing for your business. Before we start, bookmark this article so you can come back to it. (I promise you this will be the best read of your week.)
## Let's start with Mindset
1. Go viral:
99% of people do not think about this. Your ENTIRE goal on any social platform should NOT be around volume. It should instead be around going viral. Example: the article below got 400,000 views and drove 300k in attributable revenue. Most people think "I need to post everyday" in reality, you don't. <b>Leverage is the game.</b>
<b>Your entire goal on any social platform should not be to create the most content. It should be to create the few pieces of content that create disproportionate outcomes. </b> I'll explain why from a mathematical standpoint: Let’s say you post every single day. Each post takes you 30 minutes to make. You average 5,000 impressions per post.
That means over the course of a year: 365 posts × 5,000 impressions = <b>1,825,000 impressions</b>
And from a time perspective: 365 posts × 30 minutes = <b>182.5 hours of work</b>
So your content is generating: 1,825,000 impressions ÷ 182.5 hours = <b>10,000 impressions per hour </b>Now compare that to a different strategy.
Instead of posting every day, you spend 4 hours every week creating one truly high-value post, essay, launch thread, breakdown, or article. Let’s say that post gets 400,000 impressions.
Over the course of a year: 52 posts × 400,000 impressions = <b>20,800,000 impressions</b>
And from a time perspective: 52 posts × 4 hours = <b>208 hours of work</b>
So your content is generating: 20,800,000 impressions ÷ 208 hours = <b>100,000 impressions per hour</b>
That is the difference.
The daily posting strategy gets you <b>1.8M impressions/year</b>.
The high-value post strategy gets you <b>20.8M impressions/year</b>.
2. The question becomes HOW do you go viral? Going viral on this platform has NOTHING to do with luck. If you want a more in depth read on HOW to go viral read <a target="_blank" href="https://x.com/mattepstein/status/2066664675542999369?s=20" color="blue">this article</a> I wrote breaking down the exact strategy unicorn companies pay me 200k for. I'll give you the high level: X’s incentive is to get you (yes you reading this right now) to spend as long on platform as possible. In order to do so they want to serve you the BEST content for you that keeps you on platform as long as possible… (this is how they make money, the longer you stay on x the more ads they serve you, the more money they make). They do this by what is called an algorithm or a system that determines what content to show you. When you click post on a post X doesn't know whether your piece of content is a phenomenal piece of content that's going to keep people on the platform longer Or a terrible piece of content that's going to get people to scroll off and get off of X. To Determine how good your content is X runs a test. They send your post out to roughly 300 people. This is called a sample test What these 300 people do is closely watched. Do they stop scrolling? Do they watch the video all the way through? Do they comment?
If your post gets people to do any of these actions enough times you pass the test.
Then you get sent to the next pool with around 2,000 people. where this test runs again. This is where a lot of content gets stuck. I personally have posts stuck at 2,000 views. his is because the post was simply not engaging enough. The algorithm is grading what percentile your content sits in. One standard deviation above average gets you one outcome. Two deviations will get you an even bigger outcome. The key metrics they look at are engagement rate AND time spent on the piece of content. This is why encouraging people to comment increases engagement rate and therefore increases liklihood of a post going viral. This is why a piece of content like the one below performed quite well for my friend olivers page. He asked for a comment. To prove to you how well this strategy works (and because selfishly I want this post to go more viral) comment "strategy" and I will send you an entire doc on how the x algo works. You can use this info to go 5x more viral.
