36,000 followers made me $13M. Steal my exact playbook:
Last month my business did $1.2m in revenue, we crossed a 100 person team.
Every single lead, and business success has come from my 36,000 followers on X.
I’ve had people see a tweet I wrote while shitting, then wire me 100k the next day.
I’ve had the CEO of 10bn companies DM me, and offer to pay me 10k/hour for my time.
I’ve booked meetings with C suite at Shopify and Akshay the founder of Notion.
I'm best friends with the founder of a 200m ARR company because he f*cked with my content.
In this article I will teach you how you can use X to get attention and then CONVERT that attention into cash in your bank account.
I’ll show you tangible examples. You will leave this article with a CLEAR roadmap of how you can use this platform to do the SAME exact thing for your business.
Before we start, bookmark this article so you can come back to it. (I promise you this will be the best read of your week.)
Let's start with Mindset
99% of people do not think about this. Your ENTIRE goal on any social platform should NOT be around volume. It should instead be around going viral.
Example: the article below got 400,000 views and drove 300k in attributable revenue.
Most people think "I need to post everyday" in reality, you don't.
Leverage is the game.
Your entire goal on any social platform should not be to create the most content. It should be to create the few pieces of content that create disproportionate outcomes.
I'll explain why from a mathematical standpoint:
Let’s say you post every single day.
Each post takes you 30 minutes to make. You average 5,000 impressions per post.
That means over the course of a year: 365 posts × 5,000 impressions = 1,825,000 impressions
And from a time perspective: 365 posts × 30 minutes = 182.5 hours of work
So your content is generating: 1,825,000 impressions ÷ 182.5 hours = 10,000 impressions per hour
Now compare that to a different strategy.
Instead of posting every day, you spend 4 hours every week creating one truly high-value post, essay, launch thread, breakdown, or article.
Let’s say that post gets 400,000 impressions.
Over the course of a year: 52 posts × 400,000 impressions = 20,800,000 impressions
And from a time perspective: 52 posts × 4 hours = 208 hours of work
So your content is generating: 20,800,000 impressions ÷ 208 hours = 100,000 impressions per hour
That is the difference.
The daily posting strategy gets you 1.8M impressions/year.
The high-value post strategy gets you 20.8M impressions/year.
Going viral on this platform has NOTHING to do with luck. If you want a more in depth read on HOW to go viral read this article I wrote breaking down the exact strategy unicorn companies pay me 200k for.
I'll give you the high level:
X’s incentive is to get you (yes you reading this right now) to spend as long on platform as possible. In order to do so they want to serve you the BEST content for you that keeps you on platform as long as possible… (this is how they make money, the longer you stay on x the more ads they serve you, the more money they make).
They do this by what is called an algorithm or a system that determines what content to show you.
When you click post on a post X doesn't know whether your piece of content is a phenomenal piece of content that's going to keep people on the platform longer Or a terrible piece of content that's going to get people to scroll off and get off of X.
To Determine how good your content is X runs a test. They send your post out to roughly 300 people. This is called a sample test What these 300 people do is closely watched. Do they stop scrolling? Do they watch the video all the way through? Do they comment?
If your post gets people to do any of these actions enough times you pass the test.
Then you get sent to the next pool with around 2,000 people. where this test runs again. This is where a lot of content gets stuck. I personally have posts stuck at 2,000 views.
his is because the post was simply not engaging enough. The algorithm is grading what percentile your content sits in. One standard deviation above average gets you one outcome. Two deviations will get you an even bigger outcome.
The key metrics they look at are engagement rate AND time spent on the piece of content.
This is why encouraging people to comment increases engagement rate and therefore increases liklihood of a post going viral.
This is why a piece of content like the one below performed quite well for my friend olivers page. He asked for a comment.
To prove to you how well this strategy works (and because selfishly I want this post to go more viral) comment "strategy" and I will send you an entire doc on how the x algo works. You can use this info to go 5x more viral.
To make a sh*t ton of money on this platform you need to get in front of the right people who have a shit ton of money.
What if I told you there was a SECRET way to tell the X algo EXACTLY who to show your content to?
Think of this like a detailed targeting option on a meta ad (if you're familiar).
Below are two posts that randomly showed up on my For You page.
Look closely.
One post has a line running from the author’s name down to a specific comment.
The other does not.
This matters.
On X, some posts are shown with the comment section already open to a specific comment. Others are shown normally, with the comments closed.
Why?
Because X is often not showing you the original post by itself.
It is showing you the post because someone in your network commented on it.
For example, Post 1 was likely shown to me because Andrew Ria commented on it.
Andrew is in a close network to me, so X assumes I may care about what he has to say. The algorithm is not just distributing the original post. It is distributing Andrew’s interaction with the post.
I probably never would have seen that post without his comment.
Now take that same mechanic and apply it to someone much larger.
Andrew has a relatively small audience and a smaller close-network graph.
But imagine Elon Musk comments on a post.
Elon has a massive audience and a massive number of people who are algorithmically close to him: fans, frequent engagers, people who view his posts, people who care about his takes.
So when Elon comments, X can now show that post to people in Elon’s network, with the comment section opened directly to Elon’s comment.
That is why comments are so important.
A comment does not just add engagement.
It can unlock distribution into the commenter’s network.
If you want to reach a specific audience, you need comments from people who are influential inside that audience.
Want to reach AI founders?
Get AI founders to comment.
Want to reach e-commerce operators?
Get e-commerce operators to comment.
Want to reach investors?
Get investors to comment.
Their comment tells the algorithm:
“People connected to this person may care about this post.”
And once that happens, your post can start getting served to the exact network you are trying to reach.
This is why high-quality comments from the right people are not vanity engagement.
They are distribution triggers.
The post below is what I call a public shot. I saw a launch Notion did. instead of sending a DM or cold email to try to acquire them as a client shot a public shot. quote, retweeted their launch and shot my shot asking for their business.
While this post did actually book me a meeting with the founder and CEO of Notion it wasn't actually my goal.
post below: book me 30 qualified meetings: I used Notion (a large company with big reputation) as a mechanism reach my ICP and tell them what I do.
because this post did relatively well the founder of Notion actually commented, saying this is interesting I also reached tons of other tech founders that weren't Notion who wanted to use us for our work.
https://x.com/i/status/2026696395986489733
5. Be on the algorithm:
you'll see certain accounts can post and tweet garbage and still get a lot of reach. this is because they're on what I call an algorithm. I.e., their account has a really good score because the level of quality content they put out on a daily basis is good.
x does this. It gives every account essentially a score, and bad content actually lowers your score and will push you away from getting distribution.
that means that you have to really care about every piece of content you put out to make sure your score doesn't lower.
you also need to find ways to put out really good content and contribute to the community to increase your score.
one of which is super easy is to hop on early to viral content and quote, retweet it.
see, when something goes viral: the main post doesn't only go viral all of the quote retweets and all of the commentary around that topic also go viral.
This is why when Claude releases Fable, all of the people talking about Fable workflows, Fable this Fable that also tend to do really well.
so your job needs to be to hop on viral content early with your thoughts and commentary.
The best way to do this is to have post notifications on for noteable people and accounts in your niche.
I've made an extensive list hundreds of accounts host the most viral content in every niche. for me, I have post notifications on for all of them in the tech niche.
comment "list", and I'll send you the list.