Have you seen any of the launches below on your timeline? (you probably have)..

What if I told you they all followed a repeatable viral science that can be 95% automatable with claude.

In this article I will give you the EXACT science of virality, that I’ve used to do 25 of the most viral x launches.

This playbook will teach you how to predictably go viral with 0 luck involved. And it will teach you how to automate 95% using Claude.

I usually get paid $200k to do this from unicorn companies. I’ve taught my framework to billionaire founders, VC’s with bn dollar funds, and publicly traded companies.

I’ve had people launch then go on to raise 100m series C as a direct result of our launch.

I’ve had companies' servers crash because of the demand.

I’ve had sales teams shut off their calendars and have to cancel onboardings.

I don’t say this to brag, I say this to tell you the value of what I will share below can literally change your life, or the trajectory of your company..

(bookmark this, my promise to you is that this will be your most valuable read all day).

Before I begin, Contrary to popular belief: Virality has nothing to do with luck.

It is entirely skill-based. If you don't go viral on a Launch: Your content was not good enough. Period. End of story.

If you disagree with my sentence above, do me a favor and scroll off this article: This article is not for naive people like you.

Mr. Beast agrees. ANYONE who knows content and algo’s will also agree.

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## How the x Algo works:

X’s incentive is to get you (yes you reading this right now) to spend as long on platform as possible.

In order to do so they want to serve you the BEST content for you that keeps you on platform as long as possible… (this is how they make money, the longer you stay on x the more ads they serve you, the more money they make).

They do this by what is called an algorithm or a system that determines what content to show you.

When you click post on a post X doesn't know whether your piece of content is a phenomenal piece of content that's going to keep people on the platform longer Or a terrible piece of content that's going to get people to scroll off and get off of X.

To Determine how good your content is X runs a test. They send your post out to roughly 300 people. This is called a sample test

What these 300 people do is closely watched. Do they stop scrolling? Do they watch the video all the way through? Do they comment?

If your post gets people to do any of these actions enough times you pass the test

Then you get sent to the next pool with around 2,000 people. where this test runs again. This is where a lot of content gets stuck. I personally have posts stuck at 2,000 views. This is because the post was simply not engaging enough.

The algorithm is grading what percentile your content sits in. One standard deviation above average gets you one outcome. Two deviations will get you an even bigger outcome.

These are the stats for one of our launches:

Hour one closed at 60,000 views.

Hour two, almost 400,000.

Hour four, crossed a million.

There was a 100k to 500k jump in an hour, the post passed every test and kept unlocking a bigger audience. This is because we were passing sample tests and our content was deemed as an outlier.

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## Understand the difference between Paid attention and Earned Attention