I fired my marketing agency two months ago.
Not because they were bad at what they did.
Because Claude did everything they did in a fraction of the time for a fraction of the cost.
The agency was charging $10,000 a month.
Claude costs $20.
I kept the $9,980.
What follows is every single prompt category I used to replace them completely. Copy these. Use them tonight. Stop paying people to do what a well-prompted AI can do faster and better.
## Why Most People Get Claude Wrong
They treat it like a search engine.
They type a vague question and get a vague answer and decide AI is overrated.
The people winning with Claude treat it like a senior employee who needs a proper brief.
Specific input. Specific output.
That is the entire secret. Everything below is built on that principle.
## SECTION 1: Content Strategy (Replace Your $3K/Month Strategist)
Your agency charged you thousands to build a content calendar and tell you what to post.
Claude does this in minutes.
The Master Strategy Prompt
```
You are a senior content strategist with 10 years of experience
in [YOUR INDUSTRY].
My brand is [BRAND NAME]. My audience is [DESCRIBE AUDIENCE].
My goal is [GOAL: followers / leads / sales / authority].
Build me a 30-day content strategy that includes:
- 3 content pillars with rationale
- 4 post ideas per week per pillar
- The hook format that works best for each pillar
- One viral post concept per week
- CTAs for each content type
Format it as a clean calendar I can follow immediately.
```The Competitor Analysis Prompt
```
Analyze the content strategy of a brand that does [DESCRIBE COMPETITOR]
for an audience of [AUDIENCE TYPE].
Tell me:
- What content formats they are likely using
- What pain points they are addressing
- What gaps exist in their content that I can own
- 10 content angles they are probably NOT covering that I should
Give me specific post titles for each gap.
```
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