@cyrilXBT: I fired my marketing agency tw...

I fired my marketing agency two months ago.

Not because they were bad at what they did.

Because Claude did everything they did in a fraction of the time for a fraction of the cost.

The agency was charging $10,000 a month.

Claude costs $20.

I kept the $9,980.

What follows is every single prompt category I used to replace them completely. Copy these. Use them tonight. Stop paying people to do what a well-prompted AI can do faster and better.

Why Most People Get Claude Wrong

They treat it like a search engine.

They type a vague question and get a vague answer and decide AI is overrated.

The people winning with Claude treat it like a senior employee who needs a proper brief.

Specific input. Specific output.

That is the entire secret. Everything below is built on that principle.

SECTION 1: Content Strategy (Replace Your $3K/Month Strategist)

Your agency charged you thousands to build a content calendar and tell you what to post.

Claude does this in minutes.

The Master Strategy Prompt

```
You are a senior content strategist with 10 years of experience 
in [YOUR INDUSTRY]. 

My brand is [BRAND NAME]. My audience is [DESCRIBE AUDIENCE]. 
My goal is [GOAL: followers / leads / sales / authority].

Build me a 30-day content strategy that includes:
- 3 content pillars with rationale
- 4 post ideas per week per pillar
- The hook format that works best for each pillar
- One viral post concept per week
- CTAs for each content type

Format it as a clean calendar I can follow immediately.
```

The Competitor Analysis Prompt

```
Analyze the content strategy of a brand that does [DESCRIBE COMPETITOR] 
for an audience of [AUDIENCE TYPE].

Tell me:
- What content formats they are likely using
- What pain points they are addressing
- What gaps exist in their content that I can own
- 10 content angles they are probably NOT covering that I should

Give me specific post titles for each gap.
```

The Content Pillar Builder

```
I am a [YOUR ROLE] who helps [YOUR AUDIENCE] achieve [OUTCOME].

Build me 3 content pillars that will:
1. Establish my authority
2. Build audience trust
3. Convert readers into buyers

For each pillar give me:
- The core theme
- The emotional trigger it hits
- 10 specific post ideas
- The type of person who shares this content and why
```

The Viral Angle Generator

```
Here is my topic: [TOPIC]

Give me 10 different angles to approach this topic that would 
make someone stop scrolling. 

For each angle include:
- The hook (first line)
- Why this angle creates emotional response
- Whether it drives shares, bookmarks, or replies
- The ideal platform for this angle
```

The Monthly Editorial Calendar

```
Build me a full month of content for [PLATFORM].

My niche: [NICHE]
My audience: [AUDIENCE]
My voice: [DESCRIBE YOUR TONE]
Post frequency: [HOW MANY TIMES PER WEEK]

For each post give me:
- The date
- The format (educational / story / opinion / list / question)
- The hook
- The core message in one sentence
- The CTA
```

SECTION 2: Copywriting (Replace Your $2K/Month Copywriter)

Good copy is the difference between a post that gets ignored and one that gets 10,000 bookmarks.

Agencies charge thousands to write it.

Here is how to get Claude to write copy that converts.

The Sales Page Prompt

```
Write a high-converting sales page for [PRODUCT/SERVICE].

Target customer: [DESCRIBE THEM IN DETAIL]
Their biggest pain: [PAIN POINT]
The transformation I provide: [OUTCOME]
Price: [PRICE]
Main objection: [WHAT STOPS THEM FROM BUYING]

Structure it with:
- A headline that stops them cold
- An opening that mirrors their exact frustration
- The problem section that makes them feel seen
- The solution reveal
- Social proof section (write placeholder examples)
- Offer stack breakdown
- Objection handling
- CTA that creates urgency without being fake
```

The Email Sequence Prompt

```
Write a 7-email welcome sequence for someone who just signed up 
for my [FREE OFFER / NEWSLETTER / LEAD MAGNET].

My brand: [BRAND]
What they signed up for: [OFFER]
What I eventually want them to buy: [PRODUCT]

Email structure:
- Email 1: Deliver the promise and set expectations (Day 0)
- Email 2: The biggest mistake people make in [NICHE] (Day 1)
- Email 3: My personal story and why I built this (Day 2)
- Email 4: A quick win they can get today (Day 3)
- Email 5: Social proof and transformation stories (Day 5)
- Email 6: Address the main objection (Day 6)
- Email 7: Soft pitch with clear CTA (Day 7)

Write each email in full. Subject line included.
Voice: [DESCRIBE YOUR TONE]
```

The Cold Outreach Prompt

```
Write 5 cold outreach messages for [PLATFORM: email / DM / LinkedIn].

I am reaching out to: [TARGET: startup founders / ecommerce brands / content creators]
What I offer: [SERVICE]
The result I deliver: [SPECIFIC OUTCOME WITH NUMBERS IF POSSIBLE]

Each message must:
- Be under 100 words
- Lead with their situation not my offer
- Include one specific observation that shows I did my research
- Have a CTA that asks for a conversation not a sale
- Sound like a human wrote it not a template
```

The Ad Copy Prompt

```
Write 10 Facebook/Instagram ad variations for [PRODUCT/SERVICE].

Target audience: [DESCRIBE IN DETAIL]
Their awareness level: [COLD / WARM / HOT]
The offer: [WHAT THEY GET]
The hook style I want: [QUESTION / BOLD CLAIM / STORY / SHOCKING STAT]

For each ad write:
- Primary text (under 125 characters)
- Headline (under 40 characters)
- Description (under 30 characters)
- The psychological trigger it uses
```

The Landing Page Headline Prompt

```
Write 20 headline variations for a landing page selling [PRODUCT/SERVICE].

The reader is [DESCRIBE THEIR SITUATION].
They want [DESIRED OUTCOME].
They are afraid of [FEAR OR OBJECTION].

Include headlines that use:
- The direct outcome approach
- The curiosity gap approach
- The fear-based approach
- The social proof approach
- The time-based approach

Mark the 3 you would test first and explain why.
```

SECTION 3: Social Media (Replace Your $1.5K/Month Social Manager)

The Thread Generator

```
Write a viral Twitter/X thread about [TOPIC].

My audience: [AUDIENCE]
The main insight I want to deliver: [INSIGHT]
The emotion I want them to feel: [CURIOSITY / INSPIRATION / URGENCY / VALIDATION]

Structure:
- Tweet 1: Hook that stops the scroll (under 280 characters)
- Tweets 2 to 8: One insight per tweet with supporting detail
- Tweet 9: The contrarian or surprising twist
- Tweet 10: CTA that drives follows or bookmarks

Rules:
- No bullet points inside tweets
- Each tweet must work as a standalone post
- Short sentences only
- No AI-sounding phrases
```

The Hook Generator

```
I am writing a post about [TOPIC] for [PLATFORM].

Write 20 different opening hooks for this post.

Include:
- 5 that open with a bold statement
- 5 that open with a question
- 5 that open with a personal story setup
- 5 that open with a shocking or counterintuitive fact

Mark the 3 most likely to go viral and explain why each one works.
```

The LinkedIn Post Prompt

```
Write a LinkedIn post about [TOPIC / EXPERIENCE / LESSON].

My audience: [JOB TITLES OR INDUSTRIES]
The lesson or insight: [WHAT THEY WILL TAKE AWAY]
My personal angle: [WHAT HAPPENED TO ME OR WHAT I OBSERVED]

Format:
- Line 1: Single sentence hook that stops scrolling
- Lines 2 to 4: The setup or context
- Lines 5 to 10: The main insight broken into short punchy lines
- Final lines: CTA or question that drives comments

Voice: [DESCRIBE YOUR TONE]
No hashtags unless requested.
```

The Instagram Caption Prompt

```
Write 5 Instagram caption variations for a post about [TOPIC].

The image shows: [DESCRIBE THE IMAGE]
My brand voice: [DESCRIBE TONE]
Goal: [ENGAGEMENT / PROFILE VISITS / LINK IN BIO CLICKS]

Each caption:
- Opens with a hook that works without seeing the image
- Stays under 150 words
- Ends with a question or CTA
- Uses line breaks strategically for mobile reading
```

The Content Repurposing Prompt

```
Take this piece of content and repurpose it into 8 different formats:

[PASTE YOUR ORIGINAL CONTENT HERE]

Repurpose into:
1. A Twitter/X thread
2. A LinkedIn post
3. An Instagram caption
4. A short email newsletter section
5. A YouTube video script intro
6. A TikTok script (under 60 seconds)
7. A carousel post outline (10 slides)
8. A podcast talking points outline

Maintain the core insight but adapt the format and tone for each platform.
```

SECTION 4: SEO and Blog Content (Replace Your $1.5K/Month Content Writer)

The SEO Blog Post Prompt

```
Write a 2,000 word SEO-optimized blog post targeting the keyword 
[PRIMARY KEYWORD].

Secondary keywords to include naturally: [LIST 3 TO 5]
Target reader: [DESCRIBE THEM]
Search intent: [INFORMATIONAL / COMMERCIAL / TRANSACTIONAL]

Structure:
- SEO title with keyword in first 60 characters
- Meta description under 155 characters
- Introduction that hooks and includes keyword naturally
- H2 and H3 headings that include secondary keywords
- Body with practical examples and specific details
- FAQ section targeting related questions
- Conclusion with CTA

Voice: [DESCRIBE TONE]
Avoid generic filler. Every paragraph must add specific value.
```

The Keyword Research Prompt

```
I run a website about [NICHE].

Give me 50 blog post ideas organized by search intent:
- 15 informational posts (how to / what is / why does)
- 15 comparison posts (X vs Y / best X for Y)
- 10 list posts (top 10 / best 20)
- 10 case study or example posts

For each idea include:
- The exact post title
- The primary keyword it targets
- The estimated buyer intent (low / medium / high)
- The type of person searching for this

Prioritize topics with high intent and low competition potential.
```

The Content Brief Prompt

```
Create a detailed content brief for a blog post titled: [TITLE]

Include:
- Primary and secondary keywords
- Target reader profile
- Search intent analysis
- Recommended word count
- H2 and H3 outline
- Key points to cover in each section
- Internal linking opportunities (describe the type of pages to link to)
- External sources to reference (describe the type not specific links)
- Competitor differentiation notes
- CTA recommendation
```

SECTION 5: Brand Voice and Messaging (Replace Your $1K/Month Brand Consultant)

The Brand Voice Document Prompt

```
Create a complete brand voice guide for my business.

Business name: [NAME]
What I do: [DESCRIPTION]
My audience: [WHO THEY ARE]
My values: [LIST 3 TO 5]
Brands I admire and why: [LIST 2 TO 3]
Brands I want to sound nothing like: [LIST 1 TO 2]

The guide should include:
- Brand personality description (3 to 5 adjectives with explanation)
- Voice characteristics with do and do not examples
- Tone variations for different contexts (social / email / sales / support)
- Words and phrases to always use
- Words and phrases to never use
- 5 before and after copy examples showing the brand voice in action
```

The Positioning Statement Prompt

```
Write 10 positioning statement variations for my brand.

What I do: [DESCRIPTION]
Who I do it for: [TARGET CUSTOMER]
Their main alternative: [COMPETITOR OR OLD WAY OF DOING THINGS]
My unique advantage: [WHAT ONLY I OFFER]
The outcome I deliver: [SPECIFIC RESULT]

Each statement should be under 2 sentences.
Mark the 3 strongest and explain what makes them work.
```

The Tagline Generator

```
Generate 30 tagline options for [BRAND/PRODUCT].

Brand personality: [DESCRIBE]
Core benefit: [MAIN THING YOU DO FOR CUSTOMERS]
Emotional feeling it should create: [DESCRIBE]

Include:
- 10 direct benefit taglines
- 10 aspirational taglines
- 10 curiosity-based taglines

Mark your top 5 picks and explain the reasoning.
```

SECTION 6: Customer Research (Replace Your $500/Month Research Retainer)

The Customer Avatar Prompt

```
Build a detailed customer avatar for [PRODUCT/SERVICE].

What the product does: [DESCRIPTION]
Price point: [PRICE]
Industry: [INDUSTRY]

Include:
- Demographics (age / income / job / location)
- Psychographics (values / beliefs / worldview)
- Daily frustrations related to my product category
- What they have already tried that did not work
- What they tell their friends they want
- What they actually want deep down
- Where they spend time online
- What they read watch and listen to
- The exact words they use to describe their problem
- What would make them buy immediately versus hesitate
```

The Objection Mapping Prompt

```
My product is [PRODUCT]. It costs [PRICE] and targets [AUDIENCE].

List every possible objection a potential customer might have.

For each objection provide:
- The surface objection (what they say)
- The real objection underneath (what they mean)
- The emotional root (what they are afraid of)
- The best response that addresses all three layers
- A real customer quote that might express this objection

Organize by: price objections / trust objections / timing objections / 
product objections / self-doubt objections
```

SECTION 7: Email Marketing (The Prompts That Print Money)

The Newsletter Issue Prompt

```
Write a newsletter issue for my [WEEKLY / BIWEEKLY] newsletter.

Newsletter name: [NAME]
Audience: [WHO THEY ARE]
This week's main topic: [TOPIC]
Tone: [CONVERSATIONAL / EDUCATIONAL / ENTERTAINING]

Structure:
- Subject line (5 variations to test)
- Preview text
- Opening hook (2 to 3 sentences that make them want to keep reading)
- Main section (600 to 800 words on the topic with specific insights)
- Quick wins section (3 actionable tips they can use today)
- Resource recommendation (describe a type of resource to feature)
- CTA (what do I want them to do after reading)
- Sign-off in my voice

Voice notes: [DESCRIBE HOW YOU SOUND]
```

The Abandoned Cart Email Prompt

```
Write a 3-email abandoned cart sequence for [PRODUCT].

Product: [DESCRIPTION]
Price: [PRICE]
Main objection for not completing purchase: [OBJECTION]

Email 1 (1 hour after abandonment): Gentle reminder with no pressure
Email 2 (24 hours after): Address the main objection directly
Email 3 (72 hours after): Create urgency with a reason (not just a fake countdown)

Each email:
- Subject line that does not sound like a cart reminder
- Under 200 words
- One clear CTA
- Feels personal not automated
```

SECTION 8: Video and Podcast Scripts

The YouTube Script Prompt

```
Write a full YouTube script for a video titled: [TITLE]

Target viewer: [DESCRIBE THEM]
Video length goal: [5 / 10 / 15 / 20 minutes]
Main takeaway: [WHAT THEY WILL LEARN]

Structure:
- Hook (first 30 seconds that stops them from clicking away)
- Pattern interrupt (something unexpected in first 60 seconds)
- What they will get from watching (set the promise)
- Main content broken into clear chapters with transitions
- Mid-roll engagement prompt (ask them to like or subscribe naturally)
- Conclusion that summarizes the key points
- CTA (subscribe / comment / next video recommendation)

Include timestamps for each section.
Write in a conversational spoken voice not a written essay voice.
```

The Podcast Outline Prompt

```
Create a detailed outline for a podcast episode on [TOPIC].

Episode length: [30 / 45 / 60 minutes]
Format: [SOLO / INTERVIEW / PANEL]
Audience: [WHO LISTENS]

Include:
- Episode title (5 options)
- Show notes summary (under 150 words)
- Introduction script (what the host says to open)
- 5 to 7 main talking points with sub-points and examples
- If interview: 15 questions ordered from warm-up to deep dive
- Stories or examples to use for each section
- Strong closing statement
- CTA (review / subscribe / follow)
```

How to Get the Most Out of These Prompts

Every prompt above works better when you do three things.

First. Add real context.

The more specific you are about your audience, your voice, and your situation, the better the output. Generic input gives you generic output. Always.

Second. Iterate in the same conversation.

After Claude gives you a first draft, tell it exactly what to change. Too formal. Make it punchier. The hook is weak. Add a specific example here. Claude improves every time you give it a specific note.

Third. Use your own examples.

The single best thing you can add to any prompt is a piece of content you have written that worked. Paste it in and say: write in this style. Claude will reverse engineer your voice better than any agency briefing document.

The Real Cost Breakdown

Here is what an agency charges for what Claude does for $20 a month:

Content strategy: $2,000 to $3,000

Copywriting: $1,500 to $2,500

Social media management: $1,000 to $2,000

SEO content: $1,000 to $2,000

Email marketing: $500 to $1,500

Brand consulting: $500 to $1,000

Total agency cost: $6,500 to $12,000 per month

Claude Pro: $20 per month

The prompts in this article: Free

The only thing the agency had that Claude does not is someone to do it for you.

If you are willing to spend 2 hours learning how to use these prompts properly, you will never need to write that agency check again.

Final Thought

I am not saying agencies are useless.

I am saying that for 95% of what they do, a well-prompted Claude is faster, cheaper, and available at 3am when you have an idea.

The people who figure this out now will have a 12 month head start on everyone else.

The people who wait will spend another $120,000 this year on a retainer.

Your choice.

Follow @cyrilXBT on X for daily Claude prompts, AI tools, and the full journey to 200K followers.

Bookmark this. Every prompt in here is one you will come back to.