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The Funnel Professor
@DTC_Quizbuilder
It's Time...$132M per year QUIZ funnel 😈💰

Their Tai Chi Training program has over 8 Million Site visits per month

Minimum order $49

Here are 5 Principles they use to build their quiz funnels
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The Funnel Professor
@DTC_Quizbuilder
Preface: We spoke about app studio onboarding funnels in DTC

This stands true...

Cal AI's onboarding as a quiz funnel, but tailored to a DTC flow? Would CRUSH

Study app onboarding for DTC funnels --> Dm me will send you flow
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The Funnel Professor
@DTC_Quizbuilder
I would find onboarding flows of popular consumer apps in similar niches

Copy these & apply them to your product
The Funnel Professor
@DTC_Quizbuilder
Starting at the top of their funnel, YouTube ads are GREAT

I would suggest going through their ad library and watching a few

A masterclass of how AI is changing the game for ads
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The Funnel Professor
@DTC_Quizbuilder
Based on the angle...their initial funnel has a very simple headline change

Ie: Get better at pickleball
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The Funnel Professor
@DTC_Quizbuilder
This is their main quiz: madmuscles.com/funnel/taichi-…

As the first screen suggests,

Principle one is: Graduality

Don't immediately start with their life goals, their biggest issues,e tc

Gradually build your relation with this user

start with something simple, like age
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The Funnel Professor
@DTC_Quizbuilder
2: ENGAGED VIEWERS

Never use the same question type more than twice in a row

keep users on edge. Don't allow them to zone out and skip.

Every stage is important, we need to keep them focused
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The Funnel Professor
@DTC_Quizbuilder
3: Personalisation

Asking the right questions, with positive reinforcement, creates personalisation

This is specifically for YOU...

Not just a mass solution, no, this is the solution we've designed for you.
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The Funnel Professor
@DTC_Quizbuilder
4: Users diagnose themselves

Users diagnose their problem

Ie: 'What pain level do you feel?'

'Moderate or high?'

Either one they choose...they are admitting to their problem

'Do you struggle to walk?'
'Yes sometimes'

Boom...they come to this realisation themselves
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The Funnel Professor
@DTC_Quizbuilder
Side note...this shit works
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The Funnel Professor
@DTC_Quizbuilder
Side note 2 - progress bars are VITAL

Don't abuse them though
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The Funnel Professor
@DTC_Quizbuilder
5: OFFER NEXT

A simple offer page after a few slides explaining their issues

After the quiz, show them some data and their issues based on the answer

Use this to show them how the product sold helps

Then all you need is a super simple offer page to print
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The Funnel Professor
@DTC_Quizbuilder
Hope you guys enjoyed this breakdown!

Like & RT...Helps a ton
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