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It's Time...$132M per year QUIZ funnel 😈💰 Their Tai Chi Training program has over 8 Million Site visits per month Minimum order $49 Here are 5 Principles they use to build their quiz funnels <a target="_blank" href="https://twitter.com/DTC_Quizbuilder/status/1987187955018924425" color="blue">x.com/DTC_Quizbuilde…</a>
Preface: We spoke about app studio onboarding funnels in DTC This stands true... Cal AI's onboarding as a quiz funnel, but tailored to a DTC flow? Would CRUSH Study app onboarding for DTC funnels --> Dm me will send you flow
I would find onboarding flows of popular consumer apps in similar niches Copy these & apply them to your product
Starting at the top of their funnel, YouTube ads are GREAT I would suggest going through their ad library and watching a few A masterclass of how AI is changing the game for ads
Based on the angle...their initial funnel has a very simple headline change Ie: Get better at pickleball
This is their main quiz: <a target="_blank" href="https://madmuscles.com/funnel/taichi-v163/step-one" color="blue">madmuscles.com/funnel/taichi-…</a> As the first screen suggests, Principle one is: Graduality Don't immediately start with their life goals, their biggest issues,e tc Gradually build your relation with this user start with something simple, like age
2: ENGAGED VIEWERS Never use the same question type more than twice in a row keep users on edge. Don't allow them to zone out and skip. Every stage is important, we need to keep them focused
3: Personalisation Asking the right questions, with positive reinforcement, creates personalisation This is specifically for YOU... Not just a mass solution, no, this is the solution we've designed for you.
4: Users diagnose themselves Users diagnose their problem Ie: 'What pain level do you feel?' 'Moderate or high?' Either one they choose...they are admitting to their problem 'Do you struggle to walk?' 'Yes sometimes' Boom...they come to this realisation themselves
Side note...this shit works
Side note 2 - progress bars are VITAL Don't abuse them though
5: OFFER NEXT A simple offer page after a few slides explaining their issues After the quiz, show them some data and their issues based on the answer Use this to show them how the product sold helps Then all you need is a super simple offer page to print
Hope you guys enjoyed this breakdown! Like & RT...Helps a ton