Your AI SEO content is going to get you penalized.
Not because it's AI…
But because it SUCKS.
Here's my 11-step AI SEO content checklist that actually works.
(Lessons from ranking 100s of AI-generated posts) 🧵
1/ Let's get one thing straight:
Google doesn't hate AI content.
Google hates LOW-QUALITY content.
And 99% of AI content is exactly that:
- Generic fluff
- Zero original insights
- Copied structure from competitors
- No screenshots or other visuals
Here's how to fix it 👇
Google doesn't hate AI content.
Google hates LOW-QUALITY content.
And 99% of AI content is exactly that:
- Generic fluff
- Zero original insights
- Copied structure from competitors
- No screenshots or other visuals
Here's how to fix it 👇
2/ Step 1: Stop Using Lazy Prompts
❌ "Write a 2000-word article about email marketing"
❌ "Create an SEO blog post on link building"
These prompts = garbage output.
❌ "Write a 2000-word article about email marketing"
❌ "Create an SEO blog post on link building"
These prompts = garbage output.
Instead, do this:
- Create a detailed outline FIRST
- Generate section by section
- Include specific examples YOU provide
- Add your brand voice guidelines
- Create a detailed outline FIRST
- Generate section by section
- Include specific examples YOU provide
- Add your brand voice guidelines
3/ Step 2: Feed AI Real Context
Before you write anything:
- Upload your best-performing content
- Add competitor articles
- Include industry research papers
- Share customer feedback
- Add your case studies
Now AI has actual substance to work with.
Not generic web knowledge
Before you write anything:
- Upload your best-performing content
- Add competitor articles
- Include industry research papers
- Share customer feedback
- Add your case studies
Now AI has actual substance to work with.
Not generic web knowledge
4/ Step 3: Kill the AI Intro
Dead giveaways that scream "AI WROTE THIS":
❌ "In today's fast-paced digital landscape..."
❌ "Are you struggling to get results with..."
❌ "Email marketing has become increasingly important..."
Use the PAS formula instead:
Dead giveaways that scream "AI WROTE THIS":
❌ "In today's fast-paced digital landscape..."
❌ "Are you struggling to get results with..."
❌ "Email marketing has become increasingly important..."
Use the PAS formula instead:
5/ PAS Formula That Works:
Problem: "Your AI content ranks for 2 weeks, then disappears"
Agitate: "While you're celebrating that page 3 ranking, Google's already planning to bury you on page 50"
Problem: "Your AI content ranks for 2 weeks, then disappears"
Agitate: "While you're celebrating that page 3 ranking, Google's already planning to bury you on page 50"
Solution: "Here's how to create AI content that stays ranked for months..."
Keep it under 150 words total.
Keep it under 150 words total.
6/ Step 4: Add Proof Points Everywhere
For EVERY claim you make, add:
- Real screenshots
- Specific metrics
- Tool names
- Exact costs
- Step-by-step processes
- Client examples (with permission)
Raw AI content lacks proof.
That's YOUR job to add.
For EVERY claim you make, add:
- Real screenshots
- Specific metrics
- Tool names
- Exact costs
- Step-by-step processes
- Client examples (with permission)
Raw AI content lacks proof.
That's YOUR job to add.
7/ Step 5: Make It Scannable
Transform AI walls of text into:
- 2-3 sentence paragraphs
- Bullet points for lists
- Clear subheadings every 300 words
- Content boxes for key takeaways
- Custom graphics (not stock photos)
- Real screenshots
Remember: readers skim. Make it easy
Transform AI walls of text into:
- 2-3 sentence paragraphs
- Bullet points for lists
- Clear subheadings every 300 words
- Content boxes for key takeaways
- Custom graphics (not stock photos)
- Real screenshots
Remember: readers skim. Make it easy
8/ Step 6: Add YOUR Voice
AI sounds robotic because it IS robotic.
Here's how to humanize it:
- Share your failures
- Include controversial opinions
- Tell real stories
- Challenge industry norms
- Add personality
- Use casual language
No one connects with robot content.
AI sounds robotic because it IS robotic.
Here's how to humanize it:
- Share your failures
- Include controversial opinions
- Tell real stories
- Challenge industry norms
- Add personality
- Use casual language
No one connects with robot content.
9/ Step 7: The AI Editing Checklist
Before you hit publish:
✓ Kill generic intros
✓ Replace vague claims with specific data
✓ Add YOUR examples
✓ Insert real screenshots
✓ Include current pricing
✓ Add step-by-step guides
✓ Cut all fluff
✓ Fix robotic transitions
Before you hit publish:
✓ Kill generic intros
✓ Replace vague claims with specific data
✓ Add YOUR examples
✓ Insert real screenshots
✓ Include current pricing
✓ Add step-by-step guides
✓ Cut all fluff
✓ Fix robotic transitions
10/ Step 8: Use Unique Data
This is what separates good AI content from great:
- Run original surveys
- Share your process data
- Include client results
- Add industry benchmarks
- Create custom charts
- Show real costs
This is what separates good AI content from great:
- Run original surveys
- Share your process data
- Include client results
- Add industry benchmarks
- Create custom charts
- Show real costs
11/ Step 9: Structure for Featured Snippets
For every section, ask yourself:
"Could Google pull this for a featured snippet?"
If no, rewrite it:
- Clear definitions (under 50 words)
- Numbered steps (3-7 steps)
- Comparison tables
- Direct answers to questions
For every section, ask yourself:
"Could Google pull this for a featured snippet?"
If no, rewrite it:
- Clear definitions (under 50 words)
- Numbered steps (3-7 steps)
- Comparison tables
- Direct answers to questions
12/ Step 10: Add Expert Insights
Go on HARO or Featured and source expert opinions or insights on your topic.
Sprinkle these throughout your cornerstone posts.
Go on HARO or Featured and source expert opinions or insights on your topic.
Sprinkle these throughout your cornerstone posts.
13/ Step 11: The Internal Linking System
AI won't do this automatically:
- Link to 5-10 relevant posts
- Use keyword-rich anchor text
- Connect topic clusters
- Link to money pages
- Update old posts to link to new content
Do this manually every time.
AI won't do this automatically:
- Link to 5-10 relevant posts
- Use keyword-rich anchor text
- Connect topic clusters
- Link to money pages
- Update old posts to link to new content
Do this manually every time.
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