9 out of 10 people will read this and learn something valuable…
Headlines with numbers tend to generate 73% more social shares and engagement.
Here’s are 7 tips to using numbers in your copy…
First the answer to a burning question…
Don’t spell out your numbers if you want to draw attention to them.
Here’s what I mean by that…
Ex:
You get 7 free bonuses today!
vs
It took me two hours to make this thread.
Use actual numbers for important things!
Let’s get started…
Don’t spell out your numbers if you want to draw attention to them.
Here’s what I mean by that…
Ex:
You get 7 free bonuses today!
vs
It took me two hours to make this thread.
Use actual numbers for important things!
Let’s get started…
1. Use Them in Headlines
Are you more likely to read...
“Great Ways to Use Social Media to Build Your Brand”
or
“15 Great Ways to Use Social Media to Build Your Brand”
Exactly.
Add a number in the beginning of your headline.
Are you more likely to read...
“Great Ways to Use Social Media to Build Your Brand”
or
“15 Great Ways to Use Social Media to Build Your Brand”
Exactly.
Add a number in the beginning of your headline.
Research shows that headlines with numbers tend to generate 73% more social shares and engagement.
There was a study done on headlines which found that 36% of readers preferred headlines with a number in it.
There was a study done on headlines which found that 36% of readers preferred headlines with a number in it.
2. Sprinkle it into Your Copy
If you want to keep them reading, give them some numbers.
In fact, 20% of people stopped reading this thread already, will you?
Stats will help you:
• solidify your statements
• transition to other points
• make them eager for more stats
If you want to keep them reading, give them some numbers.
In fact, 20% of people stopped reading this thread already, will you?
Stats will help you:
• solidify your statements
• transition to other points
• make them eager for more stats
Use them to be specific and honest with your readers.
Here are bad examples followed by a good example:
• Save lots of money
• Save $297 every year when you purchase
• Over 10,000 people have signed up
• 10,457 people and counting have signed up already
Here are bad examples followed by a good example:
• Save lots of money
• Save $297 every year when you purchase
• Over 10,000 people have signed up
• 10,457 people and counting have signed up already
3. Make Your Numbers Look BIG or small…
Want a number to seem bigger?
Add decimal points.
$10,000
➡️ $10,000.00
Want a number to seem smaller?
Don’t use decimal points.
It only costs $1.00/day
➡️ It only costs $1/day
Want a number to seem bigger?
Add decimal points.
$10,000
➡️ $10,000.00
Want a number to seem smaller?
Don’t use decimal points.
It only costs $1.00/day
➡️ It only costs $1/day
4. Use Them in Testimonials
You can make them better by incorporating exactly how much you helped other people.
You helped Brad lose 30lbs, your quote should reflect the same instead of just saying “Brad Lost Weight”
Add headlines to your testimonials saying this.
You can make them better by incorporating exactly how much you helped other people.
You helped Brad lose 30lbs, your quote should reflect the same instead of just saying “Brad Lost Weight”
Add headlines to your testimonials saying this.
5. Don’t Use Percentages… Sometimes
Percentages should be used when you want to display pain points not good news.
Pain point:
46% of businesses have not defined their sales funnel.
Good point:
9 out of 10 dentists recommend our toothpaste.
Percentages should be used when you want to display pain points not good news.
Pain point:
46% of businesses have not defined their sales funnel.
Good point:
9 out of 10 dentists recommend our toothpaste.
6. The Most Important Number Rule Saved For Last…
Don’t use even numbers!
Obviously you don’t want to make up numbers and lie to your audience but…
If there’s a way to display an odd number over an even one, do it.
$97 sells a lot better than $96.
Don’t use even numbers!
Obviously you don’t want to make up numbers and lie to your audience but…
If there’s a way to display an odd number over an even one, do it.
$97 sells a lot better than $96.
7.
Use numbers where you can and they’ll boost your :
• copy
• landing pages
• sales
• engagement
It’ll boost your conversions.
So why aren’t you using them?
That’s all for today.
Thanks for reading.
Let me know what you’d like to see a thread on next by replying below.
Use numbers where you can and they’ll boost your :
• copy
• landing pages
• sales
• engagement
It’ll boost your conversions.
So why aren’t you using them?
That’s all for today.
Thanks for reading.
Let me know what you’d like to see a thread on next by replying below.
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