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9 out of 10 people will read this and learn something valuableā¦ Headlines with numbers tend to generate 73% more social shares and engagement. Hereās are 7 tips to using numbers in your copyā¦
First the answer to a burning questionā¦ Donāt spell out your numbers if you want to draw attention to them. Hereās what I mean by thatā¦ Ex: You get 7 free bonuses today! vs It took me two hours to make this thread. Use actual numbers for important things! Letās get startedā¦
1. Use Them in Headlines Are you more likely to read... āGreat Ways to Use Social Media to Build Your Brandā or ā15 Great Ways to Use Social Media to Build Your Brandā Exactly. Add a number in the beginning of your headline.
Research shows that headlines with numbers tend to generate 73% more social shares and engagement. There was a study done on headlines which found that 36% of readers preferred headlines with a number in it.
2. Sprinkle it into Your Copy If you want to keep them reading, give them some numbers. In fact, 20% of people stopped reading this thread already, will you? Stats will help you: ā¢ solidify your statements ā¢ transition to other points ā¢ make them eager for more stats
Use them to be specific and honest with your readers. Here are bad examples followed by a good example: ā¢ Save lots of money ā¢ Save $297 every year when you purchase ā¢ Over 10,000 people have signed up ā¢ 10,457 people and counting have signed up already
3. Make Your Numbers Look BIG or smallā¦ Want a number to seem bigger? Add decimal points. $10,000 ā”ļø $10,000.00 Want a number to seem smaller? Donāt use decimal points. It only costs $1.00/day ā”ļø It only costs $1/day
4. Use Them in Testimonials You can make them better by incorporating exactly how much you helped other people. You helped Brad lose 30lbs, your quote should reflect the same instead of just saying āBrad Lost Weightā Add headlines to your testimonials saying this.
5. Donāt Use Percentagesā¦ Sometimes Percentages should be used when you want to display pain points not good news. Pain point: 46% of businesses have not defined their sales funnel. Good point: 9 out of 10 dentists recommend our toothpaste.
6. The Most Important Number Rule Saved For Lastā¦ Donāt use even numbers! Obviously you donāt want to make up numbers and lie to your audience butā¦ If thereās a way to display an odd number over an even one, do it. $97 sells a lot better than $96.
7. Use numbers where you can and theyāll boost your : ā¢ copy ā¢ landing pages ā¢ sales ā¢ engagement Itāll boost your conversions. So why arenāt you using them? Thatās all for today. Thanks for reading. Let me know what youād like to see a thread on next by replying below.