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Dickie Bush 🚢
@dickiebush
The key to unlocking creativity?

Constraints.

Setting the rules of the game lets you focus all of your efforts on one thing: creating.

Because the fewer decisions you have to make, the better your output.

As a creator, here are 7 different constraints you can put in place:
Dickie Bush 🚢
@dickiebush
Before diving in, here's one thing to remember.

These are not "forever" constraints.

Think of them as constraint "sprints."

You set a few, explore a certain way of doing things for a bit, then iterate.

But if you don't have constraints set, you don't know what to tweak.
Dickie Bush 🚢
@dickiebush
The seven constraints you can have:

• Time
• Topic
• Length
• Medium
• Platform
• Cadence
• Environment

Let's dive in.
Dickie Bush 🚢
@dickiebush
Constrain your medium.

• Tweets
• Videos
• TikToks
• Sketches
• Podcasts
• Blog posts
• Atomic Essays
• Long-form articles

Whatever it is, pick one and start doing it well before spreading yourself too thin.
Dickie Bush 🚢
@dickiebush
Constrain your platform.

• TikTok
• Quora
• Twitter
• Medium
• Youtube
• Personal blog
• Email newsletter

Pick one platform and go all-in for the short term.

Build a strong audience on one platform at a time.

Migrating an engaged audience is not hard.
Dickie Bush 🚢
@dickiebush
Constrain your time.

Without a time constraint, you'll get caught up in perfectionism and overthinking.

• Set a timer for how long you'll create
• Create something at the same time every day
• Commit to publishing after a certain amount of time


Dickie Bush 🚢
@dickiebush
Constrain your environment.

Successful writing is mostly avoiding the internet and going for long walks.

A good framework: design your environment like an airplane.

Eliminate anything that prevents you from doing the work.

This thread shows you how:

Dickie Bush 🚢
@dickiebush
Constrain your length.

This is the highest leverage constraint you can add.

• Word count
• Episode length
• Video duration

Short-form, long-form, whatever it is.

Choose one and stick to it.
Dickie Bush 🚢
@dickiebush
Constrain your cadence.

Set a schedule and commit to publishing on that schedule.

• Daily
• Weekly
• Twice a week
• Three times a month

Whatever it is, having a set cadence becomes a forcing function for consistent output.
Dickie Bush 🚢
@dickiebush
Constrain your topic.

Every piece of content falls into four buckets:

• Actionable (here's how)
• Analytical (here's what)
• Aspirational (you can)
• Anthropological (here's why)

Choose 1 bucket, stick to it for a month.

Write all about your topic through that lens.
Dickie Bush 🚢
@dickiebush
The TL;DR:

Create constraints that eliminate decision fatigue.

If you enjoyed this thread and found it valuable, jump back to the top and share it with others:
Dickie Bush 🚢
@dickiebush
For more threads like this:

1. Follow me @dickiebush to see new ones 3x per week

2. Check out my other threads on writing, building, and growing:


Dickie Bush 🚢
@dickiebush
Constraints are the foundation of Ship 30 for 30.

We make all these decisions for you so you can focus on one thing: writing.

And you'll learn the art of online writing by writing every day for 30 days with 250+ others.

ship30for30.com
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