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The key to unlocking creativity? Constraints. Setting the rules of the game lets you focus all of your efforts on one thing: creating. Because the fewer decisions you have to make, the better your output. As a creator, here are 7 different constraints you can put in place:
Before diving in, here's one thing to remember. These are not "forever" constraints. Think of them as constraint "sprints." You set a few, explore a certain way of doing things for a bit, then iterate. But if you don't have constraints set, you don't know what to tweak.
The seven constraints you can have: • Time • Topic • Length • Medium • Platform • Cadence • Environment Let's dive in.
Constrain your medium. • Tweets • Videos • TikToks • Sketches • Podcasts • Blog posts • Atomic Essays • Long-form articles Whatever it is, pick one and start doing it well before spreading yourself too thin.
Constrain your platform. • TikTok • Quora • Twitter • Medium • Youtube • Personal blog • Email newsletter Pick one platform and go all-in for the short term. Build a strong audience on one platform at a time. Migrating an engaged audience is not hard.
Constrain your time. Without a time constraint, you'll get caught up in perfectionism and overthinking. • Set a timer for how long you'll create • Create something at the same time every day • Commit to publishing after a certain amount of time <a target="_blank" href="https://twitter.com/dickiebush/status/1333947082097512449" color="blue">x.com/dickiebush/sta…</a>
Constrain your environment. Successful writing is mostly avoiding the internet and going for long walks. A good framework: design your environment like an airplane. Eliminate anything that prevents you from doing the work. This thread shows you how: <a target="_blank" href="https://twitter.com/dickiebush/status/1369068242757681158" color="blue">x.com/dickiebush/sta…</a>
Constrain your length. This is the highest leverage constraint you can add. • Word count • Episode length • Video duration Short-form, long-form, whatever it is. Choose one and stick to it.
Constrain your cadence. Set a schedule and commit to publishing on that schedule. • Daily • Weekly • Twice a week • Three times a month Whatever it is, having a set cadence becomes a forcing function for consistent output.
Constrain your topic. Every piece of content falls into four buckets: • Actionable (here's how) • Analytical (here's what) • Aspirational (you can) • Anthropological (here's why) Choose 1 bucket, stick to it for a month. Write all about your topic through that lens.
The TL;DR: Create constraints that eliminate decision fatigue. If you enjoyed this thread and found it valuable, jump back to the top and share it with others: <a target="_blank" href="https://twitter.com/dickiebush/status/1382710662741291010" color="blue">x.com/dickiebush/sta…</a>
For more threads like this: 1. Follow me @dickiebush to see new ones 3x per week 2. Check out my other threads on writing, building, and growing: <a target="_blank" href="https://twitter.com/dickiebush/status/1368600658601938946?s=20" color="blue">x.com/dickiebush/sta…</a>
Constraints are the foundation of Ship 30 for 30. We make all these decisions for you so you can focus on one thing: writing. And you'll learn the art of online writing by writing every day for 30 days with 250+ others. <a target="_blank" href="http://ship30for30.com" color="blue">ship30for30.com</a>