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The single most powerful skill to advance your career:
Storytelling.
If you can tell compelling stories, you can:
• Get a raise
• Earn a promotion
• Even shape the world
And no one tells better stories than Pixar.
## They've made over $14 billion at the box office.
And their most recent film (Hoppers) is the 2nd highest-grossing original film this decade.
This movie exploded right out of the gate with this little guy becoming an instant meme everywhere.
Luckily, you don't need to be a billion-dollar company to master storytelling.
Just use these 22 Pixar storytelling rules:
Back in 2011, Pixar storyboard artist Emma Coats shared their "22 Rules For Storytelling.”
Let’s dive in:
## Rule #1: You admire a character for trying more than for their successes.
Your audience loves the story - the path - the ups and downs.
For stories, brands, and products - focus on the how and why (and less on the what).
## Rule #2: You gotta keep in mind what's interesting to you as an audience, not what's fun to do as a writer.