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Legendary marketer David Ogilvy generated over $864 million for his clients.
He was a British advertiser known as "The Father of Advertising."
And in 1982, Ogilvy sent this 1-page memo to his staff:
These are the 10 writing rules he lived by.
And the memo starts with a clear promise:
<i>"The better you write, the higher you will go in Ogilvy & Mather. People who think well, write well. Good writing is not a natural gift. You have to learn to write well."</i>
Now, replace "Ogilvy & Mather" with any company, and this holds true.
## So, I trained Claude on all 10 of these rules and turned it into a free writing coach.
It audits any piece of writing:
• Emails
• Sales assets
• Landing pages
• Internal memos
Against Ogilvy's principles and tells you exactly what's broken—and more importantly, how to fix it.
You can grab that Skill at the end of this Article.
But first, I want to break down these 10 rules. Because even in the age of AI, you need to understand these.
Let’s dive in!
# 1. Read the Roman-Raphaelson book on writing. Read it 3 times.
Every company on Earth would be a better place if this book was required reading.