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Avery Chauhan

@averyx99

"The richest 0.001% don't wear luxury." Yes they do. You're just too poor to know what these brands are. Forget Dior. Forget Louis Vuitton. Old money wears quiet luxury. Here are six brands that billionaires, world-leaders, and royalty actually wear: 𝟭) 𝗭𝗘𝗚𝗡𝗔 Clients: • Lewis Hamilton • Cillian Murphy • Tom Cruise Ermenegildo Zegna founded the company in 1910 in Trivero, starting as a wool mill before evolving into the world's largest men's luxury fashion group. Unlike any other house on this list, ZEGNA controls the entire supply chain. Best known for suiting fabrics so refined that rival luxury houses source from them. 𝟮) 𝗟𝗼𝗿𝗼 𝗣𝗶𝗮𝗻𝗮 Clients: • Jeff Bezos • European aristocracy • Middle Eastern oil heirs Founded in 1924 by Pietro Loro Piana as a high-quality wool mill in Italy. His grandson, Franco, revolutionised the brand in the 1960s-70s by pioneering rare fibres like baby cashmere and vicuña. Today, they're best known for sourcing the world's rarest natural fibres and creating ultra-soft cashmere coats starting. 𝟯) 𝗕𝗿𝘂𝗻𝗲𝗹𝗹𝗼 𝗖𝘂𝗰𝗶𝗻𝗲𝗹𝗹𝗶 Clients: • Daniel Craig • Prince William • Silicon Valley billionaires Brunello Cucinelli borrowed money in 1978 to launch a small cashmere workshop in Umbria. He restored a 14th-century castle as headquarters in 1985 and built a $3 billion empire through artisan ethics and discretion. The "King of Cashmere" is best known for Zuckerberg's custom grey T-shirts, which cost between $400-600 each. 𝟰) 𝗕𝗿𝗶𝗼𝗻𝗶 Clients: • Donald Trump • Barack Obama • Pierce Brosnan Established in 1945 in Rome by master tailor Nazareno Fonticoli and entrepreneur Gaetano Savini. The brand gained international fame dressing Hollywood stars and world leaders throughout the 1950s-60s. 𝟱) 𝗞𝗶𝘁𝗼𝗻 Clients: • Vladimir Putin • David Beckham • George Clooney Ciro Paone, from generations of Neapolitan fabric makers, started a tailored clothing workshop in 1956. He rebranded to Kiton in 1968 and founded a tailoring school to preserve traditional techniques. Best known for featherlight suits with up to 25,000 stitches per jacket. 𝟲) 𝗖𝗲𝘀𝗮𝗿𝗲 𝗔𝘁𝘁𝗼𝗹𝗶𝗻𝗶 Clients: • Al Pacino • Denzel Washington • Unnamed UHNW individuals Vincenzo Attolini pioneered the light, unstructured Neapolitan jacket in 1930s Naples, ditching British padding for shirt-like comfort. His son Cesare opened a workshop in 1987 with his own sons to scale production. Traditional hand techniques create lightweight, unstructured jackets with extended darts and minimal lining. — Thanks for reading! Enjoyed this post? I built an 8-figure music label from scratch and host luxury events. Follow me @averyx99 for more content like this.

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