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THIS is how you do an Apple Museum. I got invited to the exclusive opening of the Apple Museum in Utrecht, which felt like the perfect way to celebrate 50 years of the company that has shaped my life for the past 16 years. But this is not just another collection. Through their unique displays, the museum conveys the core values and philosophies of Steve Jobs: seeing art in technology, approaching concepts in new ways, and paying attention to the smallest details. I couldn’t stop smiling. If you’re a fan of Apple, this is not only a must-visit, but probably one of the greatest Apple experiences you’ll ever have. Shot entirely on Apple Vision Pro.
Of course, I had to film everything on the device that’s going to shape the next 50 years of Apple. If you have a Vision Pro, you can watch the video in Spatial (3D) here: <a target="_blank" href="https://shapedagency.com/wp-content/uploads/2026/04/Apple_Museum_Opening_Spatial.mov" color="blue">shapedagency.com/wp-content/upl…</a> Learn more about the Apple Museum here: <a target="_blank" href="https://applemuseum.nl" color="blue">applemuseum.nl</a>