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Most people use Claude like a smarter Google search.


They open a new chat. Type a question. Get an answer. Close the tab.

If that sounds familiar, you're using about 10% of what you're paying for.

Here are 20 features ranked by how much they change the way you work, and most people paying $20 or $100 a month have never touched them.

# The basics most people skip

## 1. Projects

The single most underused feature in Claude.

A Project is a persistent workspace. Every conversation inside it shares the same context, the same files, and the same instructions, permanently. You don't re-explain yourself every session.

If you've ever opened a new chat and typed "okay so I'm working on a SaaS app and the stack isβ¦" that's a sign you don't have a Project set up.

Create one for each thing you work on. Your startup. Your content. Your code. Claude will know exactly who you are before you type a word.



## 2. Custom Instructions per Project

Inside every Project, you set a system prompt that runs automatically on every conversation.

"You are an expert copywriter. I run a crypto marketing agency. My audience is founders. Always write in a direct, punchy style. No em dashes. No fluff."

You write it once. You never explain yourself again.

This is the difference between a Claude that sounds like you and a Claude that sounds like a press release.



## 3. Project Files

Upload your documents to a Project and they stay there.

Your brand guidelines. Your style guide. Your product spec. Your competitor research. Claude reads them automatically at the start of every session.