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THIS IS THE ARTICLE I WASN'T GOING TO PUBLISH. Claude Cowork is now my Chief of SEO. i'm giving the exact prompts away for free.
i built a 20-part prompt system inside Claude Cowork that audits your entire Google presence, finds every gap your competitors are exploiting, and hands you a ranked execution plan. i'm walking you through all of it.
not surface level. the actual prompts. the thinking behind them. and why each one moves your rankings.
save this. you'll need it.
## <b>what it actually does</b>
before i open a single tab, Claude Cowork already knows my business. my service area. my competitors. my Google Business Profile. my review velocity. which categories i'm missing. which citations have the wrong phone number. all of it loaded in before i say a word.
when i sit down to work, i hit a prompt. each one does something that used to take hours.
by the time i've run the full stack, i have a complete picture of exactly where i stand on Google and exactly what to fix. not vague recommendations. a prioritized spreadsheet with specific actions, sorted by impact.
the first time i watched it pull competitor category data, map it against map pack rankings, and highlight every category i was missing - i just stared at the screen. that analysis alone used to take half a day per client.
now it takes minutes.
## <b>what i built</b>
the system runs inside Claude Cowork. before i run any prompt, i give Claude everything it needs to work from real data instead of guesses:
• a folder with my business name, address, phone number, website, GBP URL, service areas, and target keywords - loaded once, never repeated
• a file for every competitor with their GBP URLs so every audit runs comparisons automatically
• my Google Business Profile details uploaded so Claude knows my current categories, attributes, photos, and services before i ask anything
• a prompt library - one file per SEO task - so every prompt already knows my business when i paste it in
that setup is what separates a tool from a system. without it, Claude gives you generic output. with it, every prompt feels like it was written specifically for your business. because it was.
## <b>part 1: load your business context</b>