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The New Search Marketing Funnel: The search game has changed...yet again. We’re no longer living in a Google-only world. Search now happens across: → Google Search → ChatGPT → Perplexity → Gemini → AI Overviews (AIOs) → Google AI Mode The old SEO funnel? Outdated. Here’s what the new one looks like 👇 1/ Top of Funnel (Discovery) Google isn’t the only entry point anymore. People discover brands through AI summaries, citations, and assistant responses. Your goal: → Be referenced by AI tools as a credible source → Show up in AI-generated answers → Build authority signals across multiple ecosystems 2/ Middle of Funnel (Validation) AI assistants now evaluate for users. Instead of checking 5 sites, people ask: “Who are the best SEO agencies for startups?” And AI tools summarize the top 3 based on authority and proof. To show up, focus on: ✅ Case studies & thought leadership ✅ Structured data ✅ Mentions in credible publications 3/ Bottom of Funnel (Conversion) AI gets you found — but your website closes the deal. Visitors come expecting proof and clarity. Your service pages and offers must: → Load fast → Build trust fast → Show data, reviews, and clear CTAs SEO at the bottom is now CRO-driven. --- Agree with this? ♻️ Repost to help more marketers evolve in the new Search era. P.S. I help my 40+ clients at TrioSEO navigate this new world of SEO. Book a call to learn more:
