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You want to get rich... build a personal brand. That's how you attract people who have money. 11 personal branding strategies you should know: 🧵
Strategy #1: Don't become a useless influencer • Focus on how you help people • Remove your ego • Don't take selfies • Stop flexing People buy from real people just like them. Show your humanity, not your perfect ass.
Strategy #2: Build in public There are loads of liars online. To cut through the noise just show people what you're building. Document it. That way, you'll never run out of content. Or post cheesy motivational quotes.
Strategy #3: Make it a daily habit Your audience doesn't grow if you post here & there. It must be daily or nothing. People need to see you lots to give a sh*t about what you're building. And algorithms will ignore your content if you don't feed them daily. Annoying but true.
Strategy #4: Get email subscribers, not followers. • Followers don't mean sh*t • Likes ain't cash Selling directly on social media is amateur hour. The pros make offers to their email list.
Strategy #5: Network to compound your results Being a lone creator is a losing strategy. The top 1% all collaborate in group chats (telegram / whatsapp) Do cool sh*t then network in the DMs. Find ways to grow your audience with others. Join masterminds if you suck at networking.
Strategy #6: Learn to tell stories Just posting information is boring. We can google how-to content. What's makes you interesting is: • Stories • Things that happen to you
Strategy #7: Become an idea machine People don't buy the message, they buy the messenger. Ideas are how you stand out. Share: • Paradoxes • Weird ideas • Contrarian takes • Semi-controversial opinions Take an old idea and make it feel fresh.
Strategy #8: Go out and live an interesting life The personal part of a personal brand means: • Failing a bunch • Getting rejected • Acquiring real skills • Achieving goals Wannabes don't do this. They just post cliche quotes like "be passionate."
Here's how I did it: • Built an 8-figure business then lost everything • Did fake interviews at investment banks • Got fired from multiple jobs • Tried to raise money • Got robbed at knife point at 16 • Flew to LA to meet investor Bill Tai • Faced life-threatening mental illness • Accidentally got my wallet hacked for $1.2M • Had to post on LinkedIn that I was unemployed (with 200K followers You can't f*cking make this stuff up. And this is what people buy into. It's what makes you human.
Strategy #9: Focus on one social media app • Each one is different. • They have their own cultures The only way to grow is to reach mastery. That requires intense focus on one platform. Race your way to 5000 followers.
Strategy #10: Stay the heck away from hacks • Buying comments from 3rd-world countries • Fake reposts from bot accounts • Fake growth assistance from bot accounts • AI-generated comments • Buying followers None of this works if your goal is to make money and/or build a real business.
Strategy #11: Monetize the ethical way Not with brand deals and newsletter sponsorships from suss companies. But with an offer where you sell your expertise or help to people who need it. If you don't do this, you kill all your credibility
FYI — A lot of people talk about this personal brand and digital business stuff. I’ve actually done it. My story + receipts: <a target="_blank" href="https://timdenning.com/100k-xc/" color="blue">timdenning.com/100k-xc/</a>