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Everyone should have a digital business that makes $10k/month. But most overthink, never start, and waste years. This is the simple playbook that took me from $0 to $40k/month while working full-time at BlackRock:π§΅
1. Start a Side Hustle While Working Full-Time Don't quit your job right away. Instead, trade time for money until you can trade what you've learned for money. Here's how to choose a high-leverage job (so you donβt waste time in your 9 to 5):
In January 2020, I started to write online. For 9 months, I worked on my newsletter which hardly anyone read. So, I picked one platform (π) and went all-in. I wrote a thread every day for 30 days. On day 28, one of them went viral. Here's the story:
2. Validate Your Business Idea By writing online, I could test out different ideas. I made a $29 Notion podcast summary library and bundled it up with a Slack channel. I promoted it on π and made $400. But, a few days later, I signed a $5k ghostwriting client:
3. Pick One Path I could have sold podcast summaries & ghostwriting on the side and made $20-30k/mo, but I wanted to feel more secure to quit my job. As I reflected, the input that got me the $5k client was from the threads I wrote. So, I had an idea:
4. Niche Down Your Offer This 30 day challenged solved 1 specific problem for 1 specific person. I helped beginner writers unlock new opportunities by writing online. How? Have them write every day for 30 days. This became my flagship course, Ship 30 for 30.
I wanted to build something sustainable, so after my side hustle made $40k/month, I still worked full-time for another 15 months. I didn't leave until my side income was 2-3x my salary. This meant I could make calm choices and not act out of scarcity.
5. Reinvesting in Yourself As the business grew, I wanted to surround myself with people & ideas to reset my worldview. So I reinvested in myself by joining a $68k mastermind in early 2023. The ROI has been insane, helping me build a 7-figure business.
From there, Nicolas Cole and I grew the Premium Ghostwriting Academy. To date, we've helped over 1,400 people become Premium Ghostwriters. Why ghostwriting? Because it's the fastest way to monetize as a writer (and it's how I made my first $10k online):
And if I had to start from zero today, I'd become a ghostwriter: β’ You get paid to write β’ You get paid to network β’ You get paid to learn from industry leaders This free, 5-day email course has everything you need to get started: <a target="_blank" href="https://x.premiumghostwritingblueprint.com/?el=DickieP250708&htrafficsource=twitter_organic&utm_source=DickieXP250708" color="blue">x.premiumghostwritingblueprint.com/?el=DickieP250β¦</a>
Thanks for reading! If you found this playbook useful, follow me @dickiebush for more posts on digital business and digital writing. Then jump back up to the top and repost the thread (so we can share this with more people): <a target="_blank" href="https://x.com/dickiebush/status/1942562710455214155" color="blue">x.com/dickiebush/staβ¦</a>