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Genius Business
@GeniusBusiness_

Vijay Mallya is "India’s Richard Branson." • Borrowed $1.2 BILLION and vanished • Made billions from beer, airlines, and Formula 1 • Hosted parties on a $93M yacht while banks chased him By far the craziest CEO alive. How he managed to do this is insane... 🧵

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Genius Business
@GeniusBusiness_

In 2016, Vijay Mallya fled India, leaving behind $1.2B in unpaid loans across 17 banks. Over $25M in salaries went unpaid. Small businesses crumbled. Families suffered. Mallya didn’t fail—he robbed the system and vanished.

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Genius Business
@GeniusBusiness_

Before he was a villian, Vijay Mallya was India’s most flamboyant tycoon. Worth $1.5B, he ruled everything from breweries to airlines, Formula 1 to horse racing. He was called ā€œIndia’s Richard Branson.ā€ But beneath the wealth was a house of cards.

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Genius Business
@GeniusBusiness_

Born in 1955, Mallya had everything—wealth, education, and power. His father was a respected industrialist who built United Breweries (UB) into a market leader. Vijay was 26 when his father died—and he suddenly found himself at the helm of a billion-dollar empire.

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Genius Business
@GeniusBusiness_

When Mallya inherited United Breweries (UB) in 1983, it was already a dominant player. But he had bigger ambitions—he didn’t just want to sell beer. He wanted to build a global empire. He expanded UB into spirits, aviation and sports. But his biggest move was yet to come?

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Genius Business
@GeniusBusiness_

Enter Kingfisher beer—holding half the premium beer market, sold in 50+ countries, and rivaling Heineken. It became the drink of the elite. Where there was music, luxury, or celebration—there was Kingfisher. Mallya had turned beer into a status symbol.

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Genius Business
@GeniusBusiness_

Mallya wasn’t just rich—he spent like royalty: • 250+ luxury cars—Rolls, Ferraris, Bentleys • $93M superyacht from Qatar’s royals • $200M on Force India (F1 team) • A private island in the Maldives • $1.8M for Tipu Sultan’s sword

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Genius Business
@GeniusBusiness_

Mallya wanted to take his luxury empire to the skies. In 2005, he launched Kingfisher Airlines, promising five-star flying. Seats with LCD screens, gourmet meals, and models as air hostesses—it was India’s most glamorous airline. But beneath the luxury, Kingfisher was bleeding.

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Genius Business
@GeniusBusiness_

Kingfisher's fatal mistake? Offering five-star service while keeping ticket prices low. By 2012, losses hit $900M. Flights were grounded, salaries unpaid, and its flying license revoked. Mallya’s tunnel vision didn’t just hurt profits—it crashed the airline.

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Genius Business
@GeniusBusiness_

Mallya secured $1.2 BILLION in loans from 17 Indian banks—without solid collateral or proper due diligence—to fund Kingfisher Airlines. He used personal guarantees, brand value, and political clout. Then in 2016, as authorities closed in, he fled to London.

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Genius Business
@GeniusBusiness_

With Mallya gone, his empire crumbled. • Kingfisher Airlines is dead. • Force India F1 was sold and rebranded to Aston Martin • UB was taken over by Heineken, which now owns over 60% of the company. The ā€œKing of Good Timesā€ lost everything—except the nickname.

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Genius Business
@GeniusBusiness_

In 2017, India declared Mallya a ā€œwillful defaulterā€ā€”one of the biggest frauds in banking history. In 2019, the UK approved his extradition to India, but Mallya is still fighting to stay in London. Yet he lives in a Ā£11M London mansion, untouched.

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Genius Business
@GeniusBusiness_

This isn’t just about Mallya. It's about what happens when luxury outruns logic. He lived fast, spent wildly, and ignored the warning signs. Now, he’s a king without a kingdom. Drop your thoughts šŸ‘‡

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Genius Business
@GeniusBusiness_

Founders and Entrepreneurs: Struggling to make your threads go viral? My Genius threads have 400M views and gained 300K followers. Viral threads follow a proven formula, used by the biggest accounts on X. I break it all down in my newsletter here: <a target="_blank" href="http://writeviralthread.com" color="blue">writeviralthread.com</a>