Carousel Studio

Repurpose X Threads into LinkedIn & Instagram Carousels

Canvas & Ratio

Choose your destination platform format


Layout Template

Choose a content structure for your slides


Preset Themes


Typography & Sizing

Title Font Size36px
Body Font Size18px
Header & Footer Size12px

Brand Kit Customization

AGENCY

Configure brand assets for headers & footers

MULTI-PROFILES (AGENCY)
AGENCY
SAVE PRESETS (AGENCY)

Outro Slide CTA

Customize your closing call-to-action slide

#1
#2
#3

Background Pattern

Source Content

Build Your Carousel

Drag and drop any post card below onto a slide, or use the quick buttons to insert content/images instantly!

Drag Post #1
Brian Feroldi
@BrianFeroldi

The most confusing term in accounting: Stock-Based Compensation How does it work? Why is it controversial? Here’s a complete overview (in plain English):

Apply Image
Drag Post #2
Brian Feroldi
@BrianFeroldi

How can shareholders incentivize executives & employees to think & act like owners? Stock-based compensation (SBC) has become the standard answer. SBC pays executives and employees with stock instead of cash.

Drag Post #3
Brian Feroldi
@BrianFeroldi

In theory, SBC aligns employee + owner incentives. Employees make more money when the stock goes up and less (or nothing) when the stock goes down. This makes employees care about the direction of the stock.

Drag Post #4
Brian Feroldi
@BrianFeroldi

There are a few main types of SBC: ▪️Restricted Stock Units (RSUs) ▪️Stock Options ▪️Performance Shares Here’s a quick summary of each:

Apply Image
Drag Post #5
Brian Feroldi
@BrianFeroldi

Paying SBC has a few big advantages: ▪️Does not consume cash (it's a non-cash expense) ▪️Tax benefits ▪️It incentivizes employee retention through a vesting period (they don't get all the stock unless they stay for 3-4 years)

Drag Post #6
Brian Feroldi
@BrianFeroldi

That “Non-cash expense” part tends to be the most confusing. Under GAAP accounting, SBC is expensed in 2 places on the income statement. COGS + Operating Expenses:

Apply Image
Drag Post #7
Brian Feroldi
@BrianFeroldi

Since SBC increases GAAP expenses, it impacts the rest of the income statement. Some good (lower tax bill), some bad (lower net income & EPS / higher shares outstanding)

Apply Image
Drag Post #8
Brian Feroldi
@BrianFeroldi

Most executives don’t like that SBC lowers net income / EPS. Many choose to report their earnings, excluding the effect of SCB. They do so by reporting “Non-GAAP” results, which allows them to remove SBC from the income statement, making profits look better.

Apply Image
Drag Post #9
Brian Feroldi
@BrianFeroldi

SBC also impacts the Statement of Cash Flows SBC doesn’t consume cash, but it was expensed on the income statement. The cash flow statement ADDS BACK the expense since cash never left the company’s bank account. This POSITIVELY impacts operating cash flow (and Free Cash Flow)

Apply Image
Drag Post #10
Brian Feroldi
@BrianFeroldi

So, if SBC doesn’t “cost” cash, why is it controversial? The #1 reason: Dilution. SBC INCREASES the number of shares outstanding, which REDUCES each existing shareholder’s claim on earnings.

Apply Image
Drag Post #11
Brian Feroldi
@BrianFeroldi

Here's why dilution is bad: A family has 10 kids and a $100k net worth. Each kid will inherit $10k. If the parents have 1 more kid, each EXISTING kid’s inheritance goes down (is DILUTED) SBC is like a family having more kids. It's not good news for existing shareholders.

Apply Image
Drag Post #12
Brian Feroldi
@BrianFeroldi

Lost of companies issue SBC, but tech companies are notorious for issuing TONS of it. This 2021 graph by @jaminball shows SBC as a % of revenue for many SaaS companies. (If you're in tech, it can be lucrative to get a job at companies that issue TONS of SBC)

Apply Image
Drag Post #13
Brian Feroldi
@BrianFeroldi

@jaminball Why is SBC controversial? Well, should SBC be expensed since it doesn’t consume cash and the share count goes up anyway? Some say no. Buffett says yes, and it’s hard to argue with his logic:

Apply Image
Drag Post #14
Brian Feroldi
@BrianFeroldi

@jaminball Some investors, boards, and executives have WILDLY different opinions about SBC. Some view SBC as "free money" (it's not) and issue it like crazy. Others view it as a huge cost and prefer that all compensation is paid in cash, bonuses, and profit-sharing plans, NOT stock.

Drag Post #15
Brian Feroldi
@BrianFeroldi

@jaminball SBC is a real cost for investors. Some investors recommend subtracting SBC from free cash flow to get a company's 'real' FCF This Morgan Stanley table shows how that can hugely impact valuations h/t @QCompounding

Apply Image
Drag Post #16
Brian Feroldi
@BrianFeroldi

@jaminball @QCompounding I hate being diluted due to SBC, but I accept it’s a modern cost of doing business. My rule of thumb for dilution/year: <1% = great 1% - 3% = acceptable 3% - 5% = too much >5% = AWFUL But, like everything in investing, there’s TONS of nuance

Drag Post #17
Brian Feroldi
@BrianFeroldi

@jaminball @QCompounding Follow me @BrianFeroldi for more content like this. I teach investors how to analyze businesses Want to share? Retweet the first tweet below: <a target="_blank" href="https://twitter.com/BrianFeroldi/status/1919016768338620790" color="blue">x.com/BrianFeroldi/s…</a>

Drag Post #18
Brian Feroldi
@BrianFeroldi

Want to level up your investing skills? Grab a free copy of my infographic ebook: <a target="_blank" href="https://longtermmindset.co/investing" color="blue">longtermmindset.co/investing</a>