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If I had 90 days to take a dying local business from 0 to $100k/mo with SEO, this is exactly what I’d do:
1. I’d forget about ranking nationwide. Most local businesses waste time trying to rank for broad keywords like “best plumber.” I’d go all-in on local intent keywords that bring paying customers.
2. Google Business Profile (GBP) first. 80% of local businesses ignore GBP until it’s too late. I’d optimize it before even touching the website. - Add real images (not stock photos) - Get 10+ reviews ASAP (ask past customers) - Fill in business hours, description & services
3. I’d build a ‘money page’ for my core service. Most local sites just list services with zero intent to rank. I’d create a power page targeting: - “[Service] in [City]” - “Best [Service] near me” - “Affordable [Service] in [City]” Example: Instead of a generic "Plumbing" page, I’d create "Drain Cleaning in Austin – Fast & Affordable Service"
4. Content = Local Authority. Most local businesses think blogs are useless. Wrong. I'd publish hyper-local content to rank & build trust: - "How to Fix a Leaky Pipe in Austin Homes (Plumber's Advice)" - "Top 5 Roof Repair Mistakes Homeowners in Houston Make" - "How Often Should You Service Your AC in Miami?" Google loves location-based content.
5. I’d get backlinks from local sources. Forget spammy directory links. I’d focus on high-trust local links like: - Local Chamber of Commerce - Sponsor a local event (free PR links) - Get listed in "Best of [City]" directories - Partner with local bloggers - Get high quality guest posts and link insertions
6. I’d fix internal linking (nobody does this). Google follows links to understand relevance. Most local business websites are dead ends. - Homepage links to top services - Services link to blog posts for more context - Blogs link back to service pages (boosts rankings)
7. I’d optimize for ‘near me’ searches. People don’t type exact locations - Google does the work. How to trigger “near me” rankings: - Embed a Google Map - List nearby landmarks in content - Mention local zip codes naturally - Add “Serving [Nearby Cities]” in the footer
8. I’d track every single lead. Local SEO isn’t just about rankings. It’s about booked calls & foot traffic. I’d set up: - Call tracking (separate # for Google Business) - Google Analytics (to see traffic sources) GPB Insights (see how customers find me) If it’s not tracked, it doesn’t count.
9. I’d get 50+ Google reviews in 90 days. Reviews aren’t just social proof - they push rankings. I’d make it stupid easy for customers to leave a review: - QR code on invoices - Simple SMS follow-ups - “Hey, we’d love your feedback!” (with a direct link)
10. I’d keep it simple & focus on what works. No gimmicks. No spammy tricks. Just: - GMB - Strong service pages - Local backlinks - Reviews & content Within 3 months, I’d have leads rolling in.
LISTEN: None of this will work if you don’t get to work. Excuses don’t rank websites. Action does. Start today, follow the steps, and dominate your market. Save this post and refer to it daily.
Struggling to get leads for your local business? Work with me for 90 days and I GUARANTEE you'll: - Rank higher on Google - Drive more local traffic - Get consistent calls and inquiries Apply here: <a target="_blank" href="https://alventramarketing.com" color="blue">alventramarketing.com</a>
