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This is Jocko Willink. He teaches people to stop being little b*tches. He was a Navy Seal, then sold 500,000+ copies of his book "Extreme Ownership." Here are 11 of his insights that rewired my brain to do hard things (and will do the same for you):


“Discipline equals freedom.” • Craving the easy life is how you get a hard life • Discipline leads to hard mode • Hard mode leads to consistency • Consistency leads to results • Results lead to wisdom Wisdom = Freedom

“There is no growth in the comfort zone.” • If it doesn't hurt there's no point • Unless you had to suffer you won't value it • Comfort just leads to boredom which creates hidden pain Discomfort = Growth

“People do not follow robots.” • This explains social media perfectly • Humans crave emotion. To be a leader in any field or online, make people feel.

"When the alarm goes off, do you get up out of bed, or do you lie there in comfort & fall back to sleep?" • Not getting straight up is a sign • A good life is one you can't wait to wake up & live • If life sucks then force yourself to change

"The easy path leads downhill [off a cliff]." • Easy leads to average • Average people rely on the government, have no money, are unhealthy & get laid off. Choose hard. Be weird.

"Don't worry about motivation" It is unreliable & when you are counting on motivation to get your goals accomplished, you will likely fall short." • Habits backed by systems require zero motivation • When you're obsessed instead of piss-weak passionate it's easy to start

"Didn't get promoted? Good. More time to get better." • Missing out is how you learn • Sometimes the promotion doesn't happen because you're being taken advantage of Get better. Go where you're valued.

"I guarantee if you get up in the morning and you work out, and you work hard, you will have a better day." • Exercise is mandatory for a good life • Early risers get a headstart on the day • You have the most energy in the morning. Don't f*cking waste it

“Stop researching every aspect of it and reading all about it and debating the pros and cons of it … Start doing it.” • Research is ma$turbation in disguise • Stop overthinking • Stop procrastinating Most decisions are reversible. Regrets aren't.

“Don’t fight stress. Embrace it. Turn it on itself. Use it to make yourself sharper & more alert Use it to make you think and learn and get better and smarter and more effective." • Stress makes you better • Stress is sexy • Stress is pushing your limits Stress = Growth

“There is no easy way There is only hard work, late nights, early mornings, practice, rehearsal, repetition, study, sweat, blood, toil, frustration & discipline” • Hacks, shortcuts, free advice don't exist • Your potential won't be easy to unlock Mental illness = easy mode

Final Thought It's easy to dismiss Jocko as a psycho He has a bizarre view of the world But in a time when victimhood is everywhere, his message is one we need to hear There is no easy. Life is hard The sooner we accept that the faster we reduce the mental illness epidemic

Want to do something hard? Start writing online. My free email course will help you get started. <a target="_blank" href="https://timdenning.com/startonsocial-x/" color="blue">timdenning.com/startonsocial-…</a>