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Rich people know a secret. While normal people grind for a promotion or start side hustles, the wealthy get rich quietly. But I think everyone deserves to know the secret, so this is what my book āMain Street Millionaireā is all about:
The greatest lesson I took from working in finance was this: The wealthiest people I met all had one thing in common. They didnāt trade their time for a paycheck. They OWNED.
There are 3 major trends impacting ownership right now: 1. Boomer owners are retiring en masse 2. Young people are sick of corporate life 3. Wall Street, PE, and conglomerates are eating up local businesses Hereās the thing about these trendsā¦
They pose a challenge to communities across the world. But they also pose a once-in-a-generation wealth creation opportunity. How exactly do you take advantage of it? Hereās how I walk you through it in my book (The RICH Framework):
1. R is for Research Business-buying can be insanely profitable, enjoyable, and fulfilling. It can also be financially, mentally, and spiritually draining ā if you pick the wrong business. Thatās why you start with R.
This is the most common question I get: āWhat business should I buy?ā Itās unfair for me to answer. Because itās the wrong question. The right question is: āWhat business is right FOR ME?ā And THAT answer, is not one I can decide for you...
But I can give you the tools youāll need to answer that question for yourself: - Figure out your zone of genius - Decide what size biz fits for you - Review historically best/worst industries - Define your deal box
Research also includes all the other pre-action action of an acquisition: - How to find a motivated seller - How to evaluate a business - How to conduct due diligence (Thereās a reason I wrote a whole book on thisā¦ itās a lot)
2. I is for Invest If step 1 is about preparing, step 2 is when sh*t starts getting real: - The power of debt in deals - 6 different ways to finance a business - Finding the right attorney & what you need from them - How to structure deals & negotiate Not to mentionā¦
A brief guide to business partnerships. (Paired with a few horror stories from my ghost of partnerās past..)
Plus 6 negotiation tips on how to make your first deal a slam dunk: 1. Pros control terms 2. Be likable 3. Be patient 4. Flinches & questions 5. Meet them at home 6. Be ready to walk
3. C is for Command Guess what happens after you buy a business? You nowā¦ own a business. Shocker, I know. Also, you now run a business. Unless, of course, you hire an operatorā¦
Whether or not you have an operator is a choice you make back at step 1. Youāll search for a biz that either: - Has an existing operator - Has enough cashflow to hire one - You can operate yourself Managing an operator is a different game from operating. MSM goes over both.
At any rate, youāll need a game plan to break up the overwhelming task of transitioning a business. I use a 120-day formula: - Days 1-30: Leadership & Culture - Days 30-60: Transfer & Transition - Days 60-90: Stabilize & Systematize - Days 90-120: Power Up Overview here:
4. H is for Harness First 120 days are down. Now weāre in go mode. We'll turn this biz into a powerhouse with: - Smart pricing strategies - New income streams - Optimized tech - Recurring rev - More reviews - Referral programs - Faster lead response And my favorite partā¦
How to set up autopilot. So your team can run your business, instead of your business running you.
And the finaleā¦ Maybe you don't want to own a business for the long term: - Life happens - Itās a stepping stone to other ventures - Or youāre simply ready to cash out Thereās a formula to selling for much more than you paid for.
Thatās The RICH Framework in a nutshell. All the things they should have taught us but didnāt. I spent literal years creating the deep dive guide to this process in book form. And I truly believe it will change your life (and your bank account) if you follow it.
Itās finally out in the world TODAY. Order here & youāll have it in your hands soon. (Submit your order number here and you get a free ticket to hang with me live too!) <a target="_blank" href="https://contrarianthinking.biz/3Oe426p" color="blue">contrarianthinking.biz/3Oe426p</a>
Oh by the way - your boss does NOT want you to read this book. That should be incentive enough š If you found this valuable or would like to help get the book to as many people as possible, you can share this post here: <a target="_blank" href="https://twitter.com/Codie_Sanchez/status/1863954894975050099" color="blue">x.com/Codie_Sanchez/ā¦</a>