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How I’d launch a startup if I had 0$ for marketing: 👇
1. I'd set up GummySearch, Google Alerts, F5bot, ReplyGuy or BrandWatch to monitor competitors' products
2. Then, using these social listening tools, find discussions that mention competitors' products
3. And leave comments that follow this framework: "Any reason why not using X instead of Y (competitor’s product)? Way better if you do not want to {problem agitation and/or unique selling proposition}"
4. Write "Listicles" on Reddit. Here's how: - Go to "Semrush Organic Search" - Insert your website's URL - Check report, scroll down and find your competitors - Create a list of 10, review and write down their perks - Ensure to include your startup within the list - Share your post in relevant subreddits
5. The list of subreddits where I'd promote the product: r/RoastMyStartup r/AlphaandBetausers r/GrowthHacking r/Digitalnomad r/explainlikeimfive r/todayilearned r/Promotereddit r/Entrepreneur r/EntrepreneurRideAlong r/IMadeThis r/IndieBiz r/SideProject r/SmallBusiness r/LifeProTips r/lifehacks r/Startups r/Growmybusiness r/Linkbuilding r/SEO r/Freepromote r/SocialMediaMarketing r/Analytics r/Content_marketing r/Advertising r/PPC r/AskMarketing
6. Use Parasite Marketing - Identify the businesses which are already selling to my ICP - Find their official Facebook or Linkedin groups - Share educational content that solves their micro problems - Optimize the bio or open my DMs so people can reach out to you
7. I'd join Pinterest's group boards: - Go to Pinterest .com - Add the main keyword in the search bar - Locate the filters section - Select boards that have “Request to join” button - Distribute and promote the product for free to 1000s of target followers
8. Do cold outreach using Getkoala: Here's how: 1. Google “Getkoala com database” 2. Filter companies based on industry and revenue 3. Download up to 10,000 company profiles for free 4. Reach out to C-level executives from those companies and softly pitch the products or services
9. Launch in tech subcultures → X, PH, Hacker News, Betalist → Find tech journalists using submit .co Email template for PR outreach: Subject: {Food Delivery} startup for {Pets} Hi {Jody!} I made a site that lets you subscribe to food delivery for your pet. Let me know if you need more info :)
10. If I wanted to do marketing without the guesswork, I’d join my startup accelerator 😅👇 <a target="_blank" href="http://natiakurdadze.com" color="blue">natiakurdadze.com</a>