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Look at this guy. He has 6 billion-dollar companies, 11 kids, and 200+ million followers on X. In 2015, he asked Tim Urban to decode his companies and mental models behind his $258 billion net worth. 5 interesting takeaways you must understand:🧵
As the Wait But Why writer, Urban was known for dissecting complex topics from EVs to space exploration. In 2015, Musk contacted him to write about his companies. 6 months and 1,000s of hours of research later, Urban found 5 cornerstones to the Elon Universe:
1. First Principles Thinking. Elon has the superpower to ignore conventional wisdom. He reasons from the ground up based on facts. When everyone said battery packs were expensive and impossible to scale, Elon showed how his resourcefulness is unmatched:
2. Dream big. Insanely big. In the past 5 years alone, Elon has: • Accelerated EV by +5 years • Sent +400 rockets to space • Increased AI Compute Power by 500% Elon imagined all projects as civilization-level endeavors, explaining the burning fire behind his 120+ hours workweek: ↓
3. Create a mission-driven culture. Urban found Elon’s radical vision and obsession for the greater good of humanity ignited a culture of passionate innovation you can’t find anywhere else. When asked why he was still working, here’s what Elon said:
4. Become obsessed with systems. Elon believes life is intertwined with technology. He even described his children as "computers," indicating how he perceives most relationships through logic and utility rather than emotions. Elon expanded on his 5-step process for optimizing any system:
5. Live life like it's a video game. • No need to protect your identity • No fear of the opinion of others Urban found all great people (like Elon) live life like a video game and "stay hungry, and foolish" at all times. But are we in a simulation? Here’s Elon’s take:
By writing a deep dive on Musk, Urban gained exclusive access to learn from him directly: • First Principles Thinking. • Dream big. Insanely big. • Create a mission-driven culture. • Become obsessed with systems. • Live life like it's a video game. These are the cornerstones of Elon's success.
My biggest takeaway? Digital Writers like Tim Urban can get access to the top 1%. But Premium Ghostwriters get paid to learn and network with industry experts:
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