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In SEO, your competition is your "best friend". They give you backlink ideas, keyword inspiration, and content strategy opp's. In 10 yrs, I've researched 100s of competitors using @ahrefs. So my companies and clients can get ahead. Here's my 14 step SOP w/ screenshots:
@ahrefs Use this to research your SEO competition w/ @ahrefs. Run this process 1x/quarter to generate new ideas & stay on top of the space. Never get behind w/ your SEO. Sign up to Ahrefs or download their Chrome extension free. They’re my favorite SEO tool on the market.
@ahrefs 1. Make a list of competitors Identify 10 top competitors. Add them to a Doc. Take each through this process. Ahrefs gives you top SEO competitors.
@ahrefs 2. Choose one to start with Pick your biggest competitor first. Make sure they have enough SEO data. Someone you really admire.
@ahrefs 3. Search on Ahrefs Put the competitor into Ahrefs. You want their SEO data: DR, Backlinks, Organic Search stats, Keyword Rankings, Search Traffic, etc. Ahrefs will give it all.
@ahrefs 4. Analyze key SEO metrics Look at DR, Backlinks, Referring Domains, Keywords, Traffic, & Paid. How do you compare? Compare to others you've analyzed.
@ahrefs 5. Analyze All Time growth Look at how their backlinks & SEO traffic has grown since they started. Get a gauge for how it could impact your biz. Ahrefs makes this easy.
@ahrefs 6. Analyze their backlinks Go into their specific backlinks w/ Ahrefs Backlink Profile. Order from highest to lowest & analyze. Look at types of pages they are coming from.
@ahrefs 7. Find backlink opportunities Filter for backlinks from DR sites of 30-60. Identify pages, blogs, & sites where you could potentially get a backlink. DR 30-60 is achievable.
@ahrefs 8. Research referring domains Get into the specific domains they get backlinks from. Again, filter for 30-60. Make a Hit List of websites to outreach & get a backlink from.
@ahrefs 9. Analyze ranked keywords Get deep into the keywords they rank for. Sort for Position #1 to highest. See where they get traffic from. Relevant keywords for your business too?
@ahrefs 10. Find keyword opportunities Filter for Difficulty 0-25. Look for Low Difficulty, Good Traffic keywords. Save these w/ Ahrefs features. We'll use them later!
@ahrefs 11. Create a To-Do list from it all Go through your research & create To Do's based on what you've found. This is a new SEO Gameplan for the next Quarter.
@ahrefs 12. Go get quality backlinks Do outreach. Answer questions on HARO, Terkel, & Quora. Build backlink partnerships.
@ahrefs 13. Target keywords w/ new content Make a Content Calendar. Publish new blogs & pages targeted at the competitor keywords. Be consistent!
@ahrefs 14. Track your SEO results Use Ahrefs, GSC, & GA to track your backlinks & keyword rankings. Make progress monthly. Create custom reports in Ahrefs to track more in-depth.
@ahrefs Advice: Schedule 1-2 days just for competitor research w/ Ahrefs. Do it 1x at the start of each quarter. Outcomes: Smart SEO based on data, better opportunities, & an endless To Do list. Bonus: Buy my course, The SEO System, for deep trainings on Ahrefs and SEO best practices.
@ahrefs Find this useful? ♻️ REPOST so others can learn and BOOKMARK so you don't lose it! P.S. I'm Connor Gillivan. I grow companies with SEO. Want more SEO traffic and leads? Hire me and my expert team at TrioSEO. DM me for an SEO audit and consultation. (Sponsored by @ahrefs)