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Everyone talks about the same marketing geniuses: Steve Jobs, Ryan Reynolds & Gary Vee But this man bought billboards that said Zucks is Jesus & Elon is a saint & it got banned Here are the simple marketing strategies Sabri Suby used to reach a net worth of $75M:
This guy is one of the most aggressive marketers you'll ever meet When I worked in marketing his agency King Kong dominated. Their gorilla logo pissed people off Since 2014 Sabri has: • Made $7.8B for clients • Been a shark on Shark Tank • Built a massive personal brand
1. Stop being a little b*tch Sabri & his team are aggressive as hell. When they talk to prospects they go hard. They send a proposal They follow up daily They use social/email/DM/phone to close deals You cannot escape them. They're relentless and obsessed. That's why they win
2. Dare to be bold When everyone is dissing Elon, Sabri is putting him on billboards showing him as a saint. Use the culture way in your favor. Semi-controversial ideas cut through the 99% of marketing that bores people to death Make your prospects love ads again
3. Every business needs an enemy Zucks & Elon are Sabri's enemy You can pay for ads from the devil or you can build your social media audience so you don't need ads. -Gyms hate fast food -TikTok hates Hollywood -Writers hate gatekeepers Find your enemy & let us watch the show
4. Target the 97% of the market that everyone is ignoring Businesses get h0rny over the 3% of prospects looking to buy now Sabri: focus on the 97% of prospects who aren't Use social media & lead magnets to educate them. Turning non-buyers into buyers is where the cash is.
5. A piss-weak brand that stands for nothing dies Sabri: "Having haters is a sign you’re on the right track." People follow movements, not businesses. To stand for something means you may offend those who don't. That's fine. Your target market isn't Earth.
6. High-energy marketing needs high energy 99% of marketing is boring because the people who create the content have low energy. Subri wakes up at 4 AM & runs every day so he can get a runner's high. This energy then flows into his marketing No guru talks about energy
7. Use poverty as motivation He was raised by a single mother who worked 3 jobs to keep him & sis fed Instead of complain about poverty & go woke with social justice warriors claiming billionaires are evil, He decided to never live that way again & create generational wealth
8. Become a Youtuber His agency blew up when he started a YouTube channel He may have been 20 years late, but f*ck it The videos provided enormous value. Watch one & it's clear he's a marketing pro. No one trusts strangers Way easier to sell with social proof via Youtube
9. Give the info away for $0 & sell the implementation King Kong sends out free reports, books & research all the time. In the information age nobody cares about info Smart people sell the implementation "Here's how to do it, now let me help so you can save time + money"
10. Forget about useless views/likes Branding is B.S. Sabri focuses on real dollars & ROI. If you make clients money they pay you lots of money. Too many marketers have forgotten this rule.
11. “People buy off people, they don’t buy off brands and corporations anymore." That's why leaders of businesses all now use social media. Love it or hate it personal branding murdered business logos.
If you love this thread, you’ll love my free email course that’ll help you start writing on social media: <a target="_blank" href="https://timdenning.com/startonsocial-x/" color="blue">timdenning.com/startonsocial-…</a>