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At Steve Jobs's memorial service, all 500 guests were gifted one book. It was a book Jobs reread every year for 38 years. Here are 5 ideas from "Autobiography of a Yogi" he used to build the $1 trillion Apple empire:🧵
In 1972, Steve Jobs discovered the "Autobiography of a Yogi" by Paramahansa Yogananda while in high school. Yogananda's words instantly set his soul on fire. And this set him on course for a spiritual transformation:
At 19, Jobs began a 7-month quest to India to search for enlightenment: • Meditated in isolated caves • Studied with gurus and monks • Learned numerology and astrology Here’s the story of how Jobs persuaded Atari to pay for this trip:
In Yogananda's teachings, Jobs found a secret to channeling consciousness into creativity. • He meditated daily • Became a vegetarian • Studied Zen Buddhism Jobs continued his spiritual practice and used these 5 ideas from the "Autobiography of a Yogi" to build Apple:
1. Self-realization. Steve Jobs was drawn to the spiritual disciplines of Kriya Yoga: • Transcend limitations • Access intuitive wisdom • Manifest your fullest potential These routines unlocked Jobs's inner genius:
2. Yogananda's "no limitations" message became Jobs's leadership mantra. For Jobs, Apple products must: • Be different • Push boundaries • Disrupt industries Macs, iPods, and iPhones all came from a mind expanded by meditation.
3. Yogananda helped Jobs tap into his intuition. He described it as "more powerful than intellect" and credited it for his biggest breakthroughs. Through daily meditation, Jobs strengthened his intuitive muscles.
4. Simplicity is the ultimate sophistication. Yogananda once said: "Be as simple as you can be; you will be astonished to see how uncomplicated and happy your life can become." Jobs's obsession with simplicity came from his pursuit of inner clarity. This video by Henry Belcaster captures it well:
5. Passion is born of a deep sense of purpose. Jobs had a relentless drive to put a "dent in the universe." And to do that, he needed to be passionate. Here’s why:
Jobs always saw himself as part of the spiritual lineage of innovators like Yogananda. Steve Jobs used Yogananda's ideas to fuse ancient wisdom with modern technologies to empower human potential.
Jobs's dying wish for the world echoes the core message of the yogi whose words shaped his life. "You can't connect the dots looking forward," he famously said. "Only backwards." Yogananda's memoir was his map.
Boom, that's it! The 5 teachings from "Autobiography of a Yogi" that Steve Jobs used to build Apple: 1. Seek realization 2. Live to "no limitations" 3. Train your intuition 4. Simplify ruthlessly 5. Let passion drive you What was your biggest takeaway?
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