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Product Management is not about: - Asking customers about the requirements. - Writing detailed specifications. - Creating prototypes and wireframes. - Assigning tasks to developers. - Verifying and accepting the work of others. (1/10)
- Obsessing over velocity, deadlines, and roadmaps. - Mastering Scrum or any other framework to perfection. - Acting like the CEO of the product. Anyone can do that. (2/10)
It’s about: - Understanding customers' problems, needs, and desires. - Understanding the market and the business in depth. - Collaborating closely with engineers and designers. - Identifying opportunities, finding solutions, and tackling the risks together. (3/10)
- Marrying customer goals and business goals. - Influencing others to work toward the common goal. - Being humble (it’s okay not to be the smartest person in the room). - Experimenting to test assumptions. - Leading without authority. - Turning chaos into clarity. (4/10)
Start with these questions: - Why are we building this thing? - Why are we building it now? - Who are we building it for? - What is unique about our product? - How is it aligned with the company's vision? - How is it aligned with the company's strategy? (5/10)
- What does success look like? How can we measure it? - What are the customers' needs/jobs? - How will it affect our customers and users? - How will it create value for the business? - Can we buy it instead of building it? - How can we ensure our customers will love it? (6/10)
- Will our customers know how to use it? - Can our business support it (e.g., legal, finances)? - Is it feasible? Can we build it with existing technology? - How can we bring it to market? - Do we have the required channels? (7/10)
- What are the riskiest assumptions? How can we test them? - What does the data tell us? - How can we get maximum validating learning with minimum effort? - What else can go wrong? (8/10)
Be curious. Learn and experiment. Question solutions and push back on things handed down. Remember that product management is about creating a "product customers love, yet also works for our business" (Marty Cagan, Inspired), not about pleasing stakeholders. (9/10)
After 10 years, I’m still learning daily and don’t know everything, but I’m happy to offer my perspective on any questions you have. Drop them below. I'm listening. (10/10)
P.S. Enjoy this? 1. Follow me @PawelHuryn to learn together 2. Share the post below with your friends <a target="_blank" href="https://x.com/PawelHuryn/status/1823762095785296160?t=GcFXBK1N-GpVHA9cb6stFg&s=19" color="blue">x.com/PawelHuryn/sta…</a>
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