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If you don’t know how to sell, you’ll never be wealthy. Here are 20 words that will help you master the art of sales:
"Why" Use stories to tell your audience: • Why do you love your business • Why did you start it • Why is it worth it Use your purpose to build relationships. It wins over hard selling.
"You" Make it personal. Speak directly to your audience. When I say, “You deserve the lifestyle you dream of." I'm talking to YOU. When you speak directly to your audience, you're not just sharing a message. You're engaging in one-to-one dialogue.
"Customized" Tailor your offering to match customers' unique needs. Create a bespoke strategy for each customer. One size doesn't fit all, so personalize the approach. Make each customer feel seen, heard, and catered to.
"Free" Harness the power of irresistible free offers. I grew my newsletter from 0 to 68,000 subs by offering free insights to Founder OS systems. A free product can become the most critical factor in sales and brand loyalty, without even being a direct purchase.
"Instant" Leverage the desire for quick wins and fast results. Showcase how using your products can deliver outcomes quickly. Cater to your audience's appetite for instant gratification.
"Guaranteed" Offer reassurance to boost conversions. If you know your product is the best out there, don’t shy away. “Zach used Founder OS’ guaranteed systems to grow his revenue by 3.5x in 60 days”. Back your product with a strong promise.
"Limited Time" Create urgency and scarcity. Flash sales and seasonal promotions tap into FOMO. I have limited-edition digital products that I release a few times a year to maintain exclusivity. Deadlines become catalysts for action, turning hesitation into commitment.
"Easy" Highlight how you make customers' lives simpler. Founder OS provides plug-and-play systems that are easy to implement. No complicated setup. Just results. Communicate the convenience you offer.
"Save" Emphasize how you help your customers save: • Time • Effort • Money Demonstrate the value and cost savings you bring to the table.
"Discover" Invite customers to uncover new possibilities. Founder OS helps you discover the systems to grow your business to $1M and beyond. Hint at the transformation that awaits when they buy.
"New" Create a buzz with groundbreaking innovations. Bitmaker was the first new coding boot camp of its kind in Canada. I positioned it as a novel, cutting-edge education model. Spark curiosity by teasing fresh solutions to old problems.
"Revolutionary" Challenge the status quo and shake up your industry. “My revolutionary audience capture tech converts 35% of anonymous web traffic into known emails”. Spotlight your most disruptive, category-killing innovations.
"Elite" Position your product as rare and desirable. When I spoke at the Capitalism Conference, I shared these insights with an elite group of 100 7-figure founders. Emphasize the privilege of access to make people feel special.
"Safe" Proactively overcome doubts and objections. Demonstrate how partnering with you ensures safety for them and their business. For example, Google emphasizes privacy-safe personalization to create more relevant and engaging experiences.
"Premium" Justify a high price point with exceptional quality. For example, Apple iCloud+ is promoted as Apple’s premium cloud subscription. Highlight exclusive offerings and services that warrant a premium price tag.
"Effortless" Remove friction and make taking action a no-brainer. For example, “Experience effortless driving with our latest innovations in cruise control and automatic parking”. Grease the slide and make saying "yes" the path of least resistance.
"Join" Rally customers around a shared mission and identity. “Join millions of subscribers and never miss a moment of your favorite shows”. Make belonging to your brand a badge of honor.
"Imagine" Paint a vivid picture of the customer's dream scenario. “Imagine your business running on autopilot as you sip margaritas on the beach.” Transport the reader to their ideal future state.
"Simple" This works like a charm because it: • Focuses on benefits • Offers clarity of value • Reduces perceived risk Overcome initial resistance and address challenges faced by your audience.