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The power of reviews is wild. • 99.9% of customers read reviews • 96% specifically look at negative reviews • Lowest rating customers consider is 3.3/5 This is a major priority in all my businesses.. Here are 14 tactics to get more reviews:
1. Positive review them first We sent an auto text after each job at one of our service co's: “[Tech's Name] said you were lovely to work with. Thanks for being incredible customers. If you felt the same, leave him a review here→[link]" Law of reciprocity. They'd review back.
2. Special event We had a coffee shop that did a monthly community night - free coffee, live music. The owner would greet people and tell them they could help the small biz by posting a Google review. Then he’d walk around & thank reviewers in real time. They have 1,000s now.
3. Respond to every single review We have a Slack channel for ALL reviews. And respond to every single one. Even if negative, we work to fix it for them. We try to give responses a bit of personality: “This is incredible, we have allergies now. Thank you!”
4. Tip by proxy From my friend Nolan Gore (@LeadershipAcad1) who runs a large series of service businesses. Text your client: “Hi! Leave our tech a tip by writing a 5-star review. His name is Miguel. Mention his name in a 5-star review and we will tip him $10 for you! Cheers!”
@LeadershipAcad1 5. Automate with your CRM Learned this one from @SqueegeeGod He integrated NiceJob w/ his CRM to send customers a text to review Followed by two well-timed follow-up emails if they didn't respond. Added 300+ reviews & claimed the No 1 spot for local ‘window cleaning’ searches
@LeadershipAcad1 @SqueegeeGod 6. Wall of Success You got a good review. Cool for Google, now let’s put it everywhere else. Our sites are slathered with testimonials. You can automate with a plugin like Taggbox. And if you never know what to post on your biz's IG story? Share 1 positive review daily.
@LeadershipAcad1 @SqueegeeGod 7. Run a contest Do a monthly giveaway for reviews. Ask customers to tag you on socials or use a custom hashtag. Each post counts as an entry to the monthly drawing.
@LeadershipAcad1 @SqueegeeGod 8. Starloop I haven’t personally used this one, but the concept is intriguing: https://t.co/60pQIQHZ6l Customer leaves you a review, a tree gets planted in their honor. Makes people feel good + a built-in incentive that you don’t have to actually facilitate.
@LeadershipAcad1 @SqueegeeGod 9. Magic Moments Good service gets a “good job” at best. If you want to move people to review, you have to surprise and delight. Get creative: • Give an unexpected free item • Add fun to a usually lame experience • Personalize service in a way that makes them say, “wow”
@LeadershipAcad1 @SqueegeeGod 10. Butter ‘em up Congratulate customers for meeting certain metrics: • being a “power user” on your site • 1-year anniversary of being a customer • buying X repeat products Send a thank you, maybe a lil gift, and ask - since they’re so loyal - if they’ve left a review yet?
@LeadershipAcad1 @SqueegeeGod 11. Employee upside If your workers get a small bonus for reviews, they’ll gladly peddle. If you gift your servers a $5 gift card per review, and they have 15 tables in a shift.. you bet they’ll ask every time they can.
@LeadershipAcad1 @SqueegeeGod 12. Will work for reviews I think I learned this one from my friend @AlexHormozi: If your business is new, work for free for your first 5 clients & ask for reviews in return. Build up your credibility before charging.
@LeadershipAcad1 @SqueegeeGod @AlexHormozi 13. Leverage your network When CT first launched our course, we asked everyone from our email list (who actually bought the course) to leave a review. Pro: a ton of contrarians did it Con: it looked sketchy as hell having dozens of people all review at once...
@LeadershipAcad1 @SqueegeeGod @AlexHormozi 14. Worst case: just ask Automations & incentives are nice, but you could also just: Time the ask after you’ve done great work. If they don't do it right then, ask them 2 more times later. KISS. Keep it simple, stupid.
@LeadershipAcad1 @SqueegeeGod @AlexHormozi Your business with 1,000+ reviews = $$ Your business with 0 = pain What are the best ways you get reviews?
@LeadershipAcad1 @SqueegeeGod @AlexHormozi Feel free to share if you found this helpful, and follow me @Codie_Sanchez: https://t.co/NBIZMLzbZA
@LeadershipAcad1 @SqueegeeGod @AlexHormozi Working on some longer-form info on your 1st 90 days as a new business owner... Until that's ready, you can get more on biz-buying and owning here: https://t.co/gZMZWkDK5D