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The *secret* to being a prolific Digital Writer: The Lean Writing Framework. Both Mark Manson & Malcolm Gladwell used it to write their critically acclaimed, bestselling books. Here's how it works (and how you can use ChatGPT to help you become a prolific writer too): https://t.co/gC8u3cW7iA
What do Gladwell & Manson's hit books have in common? They both started as blog posts. This is the Lean Writing framework in action: 1. Test ideas with short-form content 2. Double down on the ones that work best 3. Expand those ideas into long-form content Let's dive in! https://t.co/VPnW50R2N8
Step 1: Test ideas in short-form Start by picking an idea: • Making your first loaf of bread • Buying your first rental property • How to build a daily writing habit Then, with this one idea, create a mini-headline for yourself:
Keep this headline simple. Answer these two questions: • WHO is this for? • WHAT will they learn from reading this? Let's look at an example. When I wrote this tweet, it was aimed at Digital Writers to help them write a first sentence that hooks their readers:
Next, ask yourself: What am I trying to communicate? Are these: • Tips • Steps • Traits • Lessons • Examples All writing is just a list of items: Jenga blocks stacked on top of one another. Look at this tweet again. It's a list of Examples:
The mini-headline I used here was: "Examples Of Opening Sentences To Help Digital Writers Hook Reader Attention" Now you have your headline, write your short-form content. And then hit publish. Then we move on to the next step:
Step 2: Double down on the ones that work best Publishing your idea created some noise. Now you're listening for signal: • Likes • Impressions • Comments / Replies Some ideas people will like, others will fall flat. Follow the data and then move onto the final step:
Step 3: Expand proven ideas into long-form content. Your initial tweet was an "outline" of a longer piece of content. Each point in your tweet can be expanded with more tips, stories, stats, etc. Here's your short-form to long-form expansion toolkit:
And this thread is a perfect example: 1. I published the Steps of the Lean Writing Framework as a standalone tweet 2. It was a popular tweet, so I wrote this thread about it 3. I expanded each Step in my original tweet with Examples or more Steps to write my long-form Boom!
This is exactly how Manson and Gladwell wrote their bestsellers: 1. They took a proven piece of short-form content (a blog) 2. They expanded it with stories, examples, etc. into a book And this is how Ryan Holiday and Morgan Housel write their bestselling books, too. The key?
Keep publishing ideas until you find ones that resonate. But ramping up your short-form content volume can be tough. So, I created a ChatGPT prompt to help you—give it a try and let me know what you think! You can access it here for free here: https://t.co/6ibQd5iVAM
That's a wrap! Here's the Lean Writing Framework again: 1. Test ideas with short-form content 2. Double down on the ones that work best 3. Expand those ideas into long-form content Let me know in the replies what your biggest takeaway was. Want more ChatGPT prompts?
Here's a free 5-day crash course to help you turn AI into your Digital Writing Assistant. Join 30k other AI-driven writers: https://t.co/Iyy5t6065X