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15 images every investor needs to memorize: 1: This chart by Jeremy Siegel


2: You make more money by holding in bull markets that you lose by holding through bear markets


3: Investors can be their own worst enemy Why do they underperform? Their behavior.


4: The market cycle wreaks havoc on investors' emotions It's completely counter-intuitive that bull markets die from euphoria and are born during despondency, but that's how it works!


5: New technologies put investors through an even more extreme emotional cycle The hype cycle is real. Study it!


6: The cost of earning superior long-term returns is dealing with large drawdowns. They are normal. Expect them.


7. The intra-year drawdowns can by just as crazy, even during up years EXPECT VOLATILITY h/t @michaelbatnick


8: There will always be a smart-sounding reason to sell


9: Politics and investing don't mix


10: Ignore forecasts Professionals can't even predict the DIRECTION of interest rates, let alone the magnitude h/t Apollo


11: In the short-term, changes in valuation drive returns In the long-term, changes in sales & profits drive returns


12: The easiest way to increase your odds of success is to increase your holding period h/t @morganhousel


13: Stocks occasionally give you nothing Plan accordingly h/t @morganhousel


14: We are living through the most disruptive period in human history


15: Start!


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