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My agency has written 10,000+ pieces of copy. Our #1 Copywriting Rule: Never write copy from scratch, always use a framework. Here are 10 proven copywriting frameworks to write high-converting copy. 🧵 THREAD 🧵
1. Features-Advantages-Benefits Features: start with what your product can do. Advantages: explain why it's helpful. Benefits: elaborate on what it means for the reader. Example:
2. PASTOR P: Identify the Problem people are having. A: Amplify the consequences of not solving it. S: Tell a Story related to the problem. T: Include Testimonials from happy customers. O: Present your Offer. R: Ask for a response. Example:
3. Before-After-Bridge Before: present the current situation with the problem. After: show them the world without the product. Bridge: Show them how to get there. Example:
4. Attention – Interest – Desire – Action Attention: get the reader's attention with a bold statement. Interest: present information that appeals to the reader. Desire: state the benefits of your product. Action: ask for a sign-up/purchase. Example:
5. Problem-Agitate-Solve Problem: identify the most painful problem your target has. Agitate: make the problem hurt, show why it is bad. Solve: present your product as the logical solution to the problem. Example:
6. Picture – Promise – Prove – Push Picture: paint a picture that gets attention and creates desire. Promise: describe how your product will deliver. Prove: provide testimonials that back up your promise. Push: give them a little push to take action. Example:
7. Star-Story-Solution Star: introduce the main character of your story. Story: tell a compelling story to keep the reader hooked. Solution: an explanation of how the star wins in the end. Example:
8. Awareness – Comprehension – Conviction – Action Awareness: present the situation or problem. Comprehension: help your readers understand the problem. Conviction: create the desired conviction in your reader to use your solution. Action: make them take action. Example:
9. The 5 Basic Objections Answer these questions in order: 1. I don’t have enough time. 2. I don’t have enough money. 3. It won’t work for me. 4. I don’t believe you. 5. I don’t need it. Example:
10. The Four C's More than a framework, this is a checklist to write good copy. Whatever kind of copy you're writing... Make sure it's: - Clear - Concise - Compelling - Credible Example:
Thank you for reading this! I’ll keep sharing content with you on: - Copywriting - Email marketing - Ecommerce - Building an agency - Entrepreneurship So follow me @ecomchasedimond to keep learning!
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Should I do more threads like this in the future?
P.S. I run one of the most engaged newsletter for all things ecommerce email marketing. Join 33,060 other marketers & founders who receive my FREE weekly ecom email marketing newsletter. Join for free: <a target="_blank" href="https://chasedimond.com/chase-email-newsletter" color="blue">chasedimond.com/chase-email-ne…</a>