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Over the past 10 years, I have read over 500 business books. 99% were 1 idea stretched across 300 pages. They should have been blog posts. Save yourself the time and just read these 10 👇
1/ Marketing The vast majority of tactical marketing books become outdated after 1-2 years. Some, after 6 months. Positioning by Al Ries & Jack Trout is some of the most mind-bending and timeless strategic marketing thinking out there. <a target="_blank" href="http://shorturl.at/acdtJ" color="blue">shorturl.at/acdtJ</a>
2/ Growth Did you know the top 10% of consumers in your category can drive 30-70% of the revenue growth? Superconsumers by @eddiewouldgrow will completely change the way you think about growing your biz. You don't need "all consumers." Just Supers. <a target="_blank" href="http://shorturl.at/nvzOP" color="blue">shorturl.at/nvzOP</a>
3/ Motivation Shoe Dog by Phil Knight, founder of Nike, is one of the most inspiring business stories you'll ever read. And it all started by selling high-quality, low-cost running shoes from Japan. (A style nobody thought was "cool" at the time). <a target="_blank" href="http://shorturl.at/rEPUW" color="blue">shorturl.at/rEPUW</a>
4/ Leverage The Self-Made Billionaire Effect by John Sviokla & Mitch Cohen is all about how Producers can combine conflicting, opposite ideas at the same time to create massive value. This is the playbook for thinking like a billionaire. <a target="_blank" href="http://shorturl.at/ltLPY" color="blue">shorturl.at/ltLPY</a>
5/ Wealth & Happiness The Almanack of Naval Ravikant by @EricJorgenson is one of my fav biz books I've ever read. It perfectly reconciles the often conflicting desire to get "really rich" with the desire to get "really happy." <a target="_blank" href="http://shorturl.at/prsyL" color="blue">shorturl.at/prsyL</a>
6/ Productivity I first read Manage Your Day-to-Day by 99U (Behance) back when I was 23 years old. I still think about it all the time. Curating productivity work habits from industry thought leaders, this is a playbook for creative thinking. <a target="_blank" href="http://shorturl.at/jIQ48" color="blue">shorturl.at/jIQ48</a>
8/ Copywriting The Boron Letters by Gary Halbert and his son, Bond, are a classic in the direct response copywriting world. Far from a formal biz book, this is a series of life & copywriting advice letters Gary wrote his son while in jail. <a target="_blank" href="http://shorturl.at/mvEY0" color="blue">shorturl.at/mvEY0</a>
8/ Sales & Offer Creation $100M Offers by Alex Hormozi is an ultimate guide to upsells. He set the Clickfunnels record with his $100M+ biz, and this book lays out his strategic thinking in flawless detail. <a target="_blank" href="http://shorturl.at/aevJV" color="blue">shorturl.at/aevJV</a>
9/ Hubris Billion Dollar Loser by Reeves Wiedeman tells, in stunning detail, how "growth at all costs" in Silicon Valley can turn into a nightmare. Every founder should read this book—and take to heart that "more money" isn't always the answer. <a target="_blank" href="http://shorturl.at/pBF17" color="blue">shorturl.at/pBF17</a>
10/ Negotiation Never Split The Difference by FBI hostage negotiator Chris Voss is an unreal read. This book will change the way you think about asking for what you want. <a target="_blank" href="http://shorturl.at/lozH8" color="blue">shorturl.at/lozH8</a>
Bonus: Category Design In 2021, @lochhead @eddiewouldgrow and I published The Category Design Toolkit. This is the seminal book on how to create new categories in the business world—with 15 actionable frameworks to get help you get started. <a target="_blank" href="http://shorturl.at/hmtGU" color="blue">shorturl.at/hmtGU</a>
Out of 500 biz books, read these 10: 1/ Positioning 2/ Superconsumers 3/ Shoe Dog 4/ The Self-Made Billionaire Effect 5/ The Almanack of Naval Ravikant 6/ Manage Your Day-to-Day 7/ The Boron Letters 8/ $100M Offers 9/ Billion Dollar Loser 10/ Never Split The Difference
And the best ebook on Digital Writing on the Internet right now, here's a shameless plug for The 22 Laws of Digital Writing by @dickiebush and me. <a target="_blank" href="https://www.ship30for30.com/the-22-laws-of-digital-writing" color="blue">ship30for30.com/the-22-laws-of…</a>
@dickiebush Adding another fantastic business book here: The Cold Start Problem @andrewchen I'm super impressed. Most biz books read like gluttonous blog posts. Cold Start Problem is jam-packed and clearly tackling an untapped niche. Awesome work. <a target="_blank" href="https://www.amazon.com/dp/B08HZ5XY7X/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1" color="blue">amazon.com/dp/B08HZ5XY7X/…</a>