Nobody knows what skill to learn right now.
AI? Coding? Marketing? Am I wasting my time if I go to school while everyone else is vibe coding apps they’ll never get traction on? Do I start a YouTube channel? What about a Substack? Should I even try getting a job? Or should I build my own thing?
There is more opportunity than ever, yet that opportunity paralyzes more people than ever. There are so many options, but you feel like if you start learning one thing, it will be irrelevant in the next 1-2 years.
However, there is one skill that will never go out of style.
A meta-skill, if you will, that once you learn it, increases the power of any other skill you learn.
What is that skill?
Human nature.
Because if you understand how the human mind works - what makes it tick, what makes it pay attention, what makes it take action... then you can make any business successful. You can distribute the software you build and effectively market any other product. You can work your way into new opportunities. You can make friends and influence people. You can navigate through life with elegance and grace because you are no longer a slave to your mind, but a master of it.
How else are you going to succeed outside of a job? Humans are the ones with the money to pay for your independent work. Humans are the ones who have access to the resources and opportunities you want. And even if your goal is to get a job, how are you going to get your dream job if you do not understand this?
But how in the world do you “learn” something as intangible as human nature?
In this letter, that’s what I hope to provide: The steps and principles that you can apply today that will give you a competitive advantage against everyone else who is racing to succeed as fast as possible because they think AI will somehow save them from their lack of experience.
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Subtle reminder: If you want to build an audience via writing on social media (to attract people who support your independent work), the bootcamp starts in 5 days. Enroll before then here.
## The Anatomy Of Human Nature (And How To Exploit It)
The mind is a story engine.
That’s what humans can’t help but pay attention to.
Robots are useful for utility. Nobody would care if the DMV was completely automated and made efficient. Who in their right mind looks forward to standing in a long line for hours just to get a new picture for your driver’s license?
Same with fast food, or riding in an Uber. Nobody likes when the cashier gets your order wrong. Nobody likes riding in a dirty back seat while someone you don’t know asks about your day simply because they want you to tip them.
Let the robots solve utility, that way, humans can abstract out to meaning, purpose, and narrative.
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