I started out in the online space in Early 2022. Just a regular joe with zero prior experience and zero followers online. My very first digital product (ever) was a $5 Notion template.
By June, less than six months later, I was making two thousand dollars a month from those templates. By August I had quit my 9-5 job. A few years later, that same little template business grew into an empire that has made me well over a million dollars, that runs almost entirely without me, and that has never had a single employee or paid ad running.
I am giving you the ending first because the middle is where almost everyone gets it wrong, and I got it wrong at first too. For a long stretch in between I was burnt out, miserable, and completely convinced the answer was to build something bigger and better.
The answer was the opposite.
After the templates started working, I did exactly what every course, guide and mentor tells you to do. I scaled. I took the money and the momentum and tried to build a real company around it. At the time, I had acquired a new side skill from doing the template business (writing viral tweetS).
So I started doing that for someone else... with success.
And then another person. And another. And another.
Suddenly I found myself running a big ghostwriting agency with a roster of clients and me attempting to train other people to do what I did best before it all came crashing down on me. At its peak it cleared close to fifty thousand dollars in a single month, and from the outside it looked like I had made it.
Inside, I was coming apart.
I woke up every morning with my chest already tight, reaching for my phone to see what had broken overnight. Every one of those moving parts was a person to pay and a problem to solve. The business kept getting bigger and my life kept getting smaller, and I was working harder than I ever had while quietly dreading the thing I had built.
I had left a job I hated to create this, but somewhere along the way I had simply rebuilt the job, paid more for it, and handed myself the worst boss I ever worked for. And within the same quarter, it did come crashing down.
But that collapse was the best thing that ever happened to me, because it forced me to sit with a question I had been avoiding for a long time:
>What if bigger was never the answer?
What if the best business I could build was the opposite of a company, a small, sharp, mostly automated machine that one person could run and keep nearly all the money from?
What if the best business I could build was the opposite of a company, a small, sharp, mostly automated machine that one person could run and keep nearly all the money from?
The answer to that question became the thing I started building next. The thing I run today, fittingly dubbed my High-Profit One-Person Empire™
It holds itself to a single standard I call the 95/95 Method™. Ninety-five percent profit, and ninety-five percent of the work automated or systemized. The goal is keeping the most, automating the most, and buying back my own time, which just so happens to be the #1 thing in a business that you can never earn back again.
# What H.O.P.E™ actually is
A High-Profit One-Person Empire™ is a business built around one person and a body of work, designed for the most profit and the most freedom with the least complexity. It runs on a handful of simple parts: content that earns attention, an audience you own, digital products that sell while you sleep, and systems that handle the repetitive work for you.
You sit at the center, directing all of it like a conductor, while pocketing almost everything that comes in as a result of it.
The whole thing is held to one standard, the 95/95 Method™: ninety-five percent profit, and ninety-five percent of the work automated or systemized.
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