1. A viral product does not have a free plan
Free users are leeches. They increase support, server costs, and make you build features your paying customers don’t want.
Less than 3% of free users ever convert. Remove your free plan.
2. A viral product has three colors
Every color fights for attention. The more colors you add, the less people notice what matters.
Black text. White background. One color for the Buy button.
3. A viral product uses numbers instead of adjectives
“Fast” is forgettable. “Save 4 hours every week” isn’t.
4. A viral product ends with a footer people want to share
97% of visitors won't buy, but they might share. People remember what they see last.
Finish strong.
5. A viral product treats the OG image as a YouTube thumbnail
“If they don’t click, they don’t watch”. Your OG image is often seen more than your actual website.
Design it like a YouTube thumbnail.
6. A viral product reveals one idea per screen
Don’t try to say everything at once. One screen should communicate one idea and nothing else.
One screen. One message. Just like the Instagram feed.
7. A viral product has a headline a fifth grader can understand
Complexity kills curiosity. Use simple words. Your mum should get it.
8. A viral product has a hard paywall
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