THIS IS THE PLAYBOOK I BUILT FOR MYSELF. not for clients. not for a course. for the day everything goes wrong.
Claude + SEO. 90 days. $100k/month.
i've been doing local SEO for 14 years. i've used every tool that exists. Ahrefs. SEMrush. BrightLocal. Moz. all of it.
here's exactly how.
if you've run a local business long enough, you already know SEO matters. you've probably paid for it, been promised results, and been disappointed.
if you've run a local business long enough, you already know SEO matters. you've probably paid for it, been promised results, and been disappointed.
not because SEO doesn't work. but because when money is tight, most SEO advice collapses. and most SEO execution takes way too long.
this article exists for one specific scenario:
you're a local business owner, you're out of cash, ads aren't an option, and SEO has to work.
you're a local business owner, you're out of cash, ads aren't an option, and SEO has to work.
this is not theory. this is the execution order i'd follow if failure wasn't allowed - with Claude doing the heavy lifting.
i've seen this SEO confusion so often that i ended up speaking about it on a TEDx stage. the problem was never effort. it was always execution order.
so here's the exact system. every step. every prompt. free.
## what it actually does
before i open a single tab, Claude Cowork already knows my business. my service area. my competitors. my Google Business Profile. my review velocity. which categories i'm missing. which citations have the wrong phone number. all of it loaded in before i say a word.
when i sit down to work, i hit a prompt. each one does something that used to take hours.
by the time i've run the full stack, i have a complete picture of exactly where i stand on Google and exactly what to fix. not vague recommendations. a prioritized spreadsheet with specific actions, sorted by impact.
the first time i watched it pull competitor category data, map it against map pack rankings, and highlight every category i was missing - i just stared at the screen. that analysis alone used to take half a day per client.
now it takes minutes.
## what i built
the system runs inside Claude Cowork. before i run any prompt, i give Claude everything it needs to work from real data instead of guesses:
• a folder with my business name, address, phone number, website, GBP URL, service areas, and target keywords - loaded once, never repeated
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