My Landing Page SEO Checklist:
(I’ve ranked 100+ SEO landing pages)
☑️ Step 1: Find Money Keywords
Target these types:
- "SaaS management software"
- "Real estate agent Houston"
- "CRM for startups"
- "Personal injury lawyer Boston"
Pro tip: Your competitors already did the research for you.
Target these types:
- "SaaS management software"
- "Real estate agent Houston"
- "CRM for startups"
- "Personal injury lawyer Boston"
Pro tip: Your competitors already did the research for you.
☑️ Step 2: Go Long-Tail in Competitive Niches
❌ Bad: "Project management software"
✅ Good: "Project management software for creative agencies"
Much better chance to rank.
❌ Bad: "Project management software"
✅ Good: "Project management software for creative agencies"
Much better chance to rank.
☑️ Step 3: Follow Scalable Page Structure
Use the same template for every landing page:
- Header
- Social proof
- Problem definition
- Solution
- Benefits
- Testimonials
- SEO blog section
- FAQ section
Use the same template for every landing page:
- Header
- Social proof
- Problem definition
- Solution
- Benefits
- Testimonials
- SEO blog section
- FAQ section
☑️ Step 4: Add FAQ Section for SEO Content
Answer People Also Ask questions directly.
This is where you add your optimized copy without looking spammy.
Answer People Also Ask questions directly.
This is where you add your optimized copy without looking spammy.
☑️ Step 5: Use the Right URL Structure
For services: website.com/services/URL/
For local:
/locations/
├── Personal Injury NYC
│ ├── Car Accident Lawyer NYC
│ └── Malpractice Lawyer NYC
└── Personal Injury Boston
For services: website.com/services/URL/
For local:
/locations/
├── Personal Injury NYC
│ ├── Car Accident Lawyer NYC
│ └── Malpractice Lawyer NYC
└── Personal Injury Boston
☑️ Step 6: Master Internal Linking
- Add services drop-down in nav bar
- Link from website footer
- Link from relevant blog posts
Use direct-match anchor texts:
✅ "Cold calling software for real estate"
❌ "Learn more" or "Click here"
- Add services drop-down in nav bar
- Link from website footer
- Link from relevant blog posts
Use direct-match anchor texts:
✅ "Cold calling software for real estate"
❌ "Learn more" or "Click here"
☑️ Step 7: Build Topical Authority
Want to rank for "cold calling software"?
Create supporting content:
- What is cold calling
- Cold calling tips
- Does cold calling still work
- Cold calling scripts
Link these posts to each other + your key landing pages.
Want to rank for "cold calling software"?
Create supporting content:
- What is cold calling
- Cold calling tips
- Does cold calling still work
- Cold calling scripts
Link these posts to each other + your key landing pages.
☑️ Step 8: Build Homepage Backlinks
Use platforms like:
- Featured
- Help a B2B Writer
- Qwoted
Journalists use these to find sources.
Send 10+ pitches/month.
Use platforms like:
- Featured
- Help a B2B Writer
- Qwoted
Journalists use these to find sources.
Send 10+ pitches/month.
☑️ Step 9: Build Targeted Backlinks via Guest Posts
Guest post on adjacent niche blogs (not competitors).
Keep it natural - less than 20% of links should target money pages.
Offer something in exchange for that guest post.
Guest post on adjacent niche blogs (not competitors).
Keep it natural - less than 20% of links should target money pages.
Offer something in exchange for that guest post.
Landing page keywords are hard to rank for.
But they're almost always worth pursuing.
Stop treating landing pages like afterthoughts.
Follow this checklist, and watch them print money.
But they're almost always worth pursuing.
Stop treating landing pages like afterthoughts.
Follow this checklist, and watch them print money.
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