How to scale a digital business to $100K a month (without employing 50 people): 🧵
1. Sell high ticket (and be relentless)
The #1 mistake newbies make is selling low ticket info products and thinking they'll hit $5M.
It's laughable.
The most profitable digital businesses focus on high ticket. That means above $1000 USD
Ideally, your high ticket offer is at least $3K-$5K.
Now you have the cash to scale.
The #1 mistake newbies make is selling low ticket info products and thinking they'll hit $5M.
It's laughable.
The most profitable digital businesses focus on high ticket. That means above $1000 USD
Ideally, your high ticket offer is at least $3K-$5K.
Now you have the cash to scale.
2. Focus on profit, not vanity metrics.
-F*ck follower counts
-F*ck view counts
-F*ck revenue numbers
-F*ck number of customers
-F*ck team size
Profit buys you freedom. Everything else just inflates your ego & makes you a knob.
-F*ck follower counts
-F*ck view counts
-F*ck revenue numbers
-F*ck number of customers
-F*ck team size
Profit buys you freedom. Everything else just inflates your ego & makes you a knob.
3. Run from big teams like they're the freaking plague
• They create complexity
• They need full-time management
• They cause headcount bloat
• They destroy profit
You don't want a big team. You want enough money to have freedom and have free time.
• They create complexity
• They need full-time management
• They cause headcount bloat
• They destroy profit
You don't want a big team. You want enough money to have freedom and have free time.
4. Hire a small team of A-players
• Mr Beast types
• Demonstrable high agency
• Get-sh*t-done mindset
Build systems to screen for A-players. Role play. Set projects to test capability.
• Mr Beast types
• Demonstrable high agency
• Get-sh*t-done mindset
Build systems to screen for A-players. Role play. Set projects to test capability.
5. Get a virtual assistant from a 3rd world country
The earlier the better. They can do your admin.
They can also do:
• Community management
• Customer support
• Basic setting
If they don't perform you can replace them. One good VA is better than a 12-person operations team
The earlier the better. They can do your admin.
They can also do:
• Community management
• Customer support
• Basic setting
If they don't perform you can replace them. One good VA is better than a 12-person operations team
6. Use software to create more leverage
Notion for systems
Automation for delivery
Social media for lead gen
AI for research & outsourcing
Vibe coding via Lovable for custom tools
The tighter you are with reinvesting, the slower your growth will be.
A $1K subscription can save you a $60K hire.
Notion for systems
Automation for delivery
Social media for lead gen
AI for research & outsourcing
Vibe coding via Lovable for custom tools
The tighter you are with reinvesting, the slower your growth will be.
A $1K subscription can save you a $60K hire.
7. Focus on platforms that let you be an owner
Social media gives you zero ownership. Same with selling on marketplace apps like Gumroad
• Invest most of your time growing an email list
• Build a community inside of an app like Slack
Social media gives you zero ownership. Same with selling on marketplace apps like Gumroad
• Invest most of your time growing an email list
• Build a community inside of an app like Slack
8. The first thing you should outsource is sales
Most people suck at selling. And even if you're good, it gets tiring.
Hire someone to sell for you. You get them from the secret underground world of...
High ticket closing.
Most people suck at selling. And even if you're good, it gets tiring.
Hire someone to sell for you. You get them from the secret underground world of...
High ticket closing.
Aim for a 30% close rate on leads.
You can do 40%-50% close rate yourself, but it's still better to rid yourself of this asap.
• Make sure the closer is in a good mastermind
• Have them track leads in a Notion CRM
• Give them a basic sales call outline
• Pay them decent commissions
• Document every sales process
• Listen to their Zoom calls
You can do 40%-50% close rate yourself, but it's still better to rid yourself of this asap.
• Make sure the closer is in a good mastermind
• Have them track leads in a Notion CRM
• Give them a basic sales call outline
• Pay them decent commissions
• Document every sales process
• Listen to their Zoom calls
9. Increase your show rate
High ticket selling all happens via calls. When you do this many people will either fail to book...
Or not show up for the call.
Solution: use pre-call content to educate leads on who you are and your solution.
High ticket selling all happens via calls. When you do this many people will either fail to book...
Or not show up for the call.
Solution: use pre-call content to educate leads on who you are and your solution.
10. Never think you're too good to do ads
Organic social media is great. But at some point you'll want to buy ads to scale further.
• Hire an ads expert
• Record lots of ads
• Assign a decent budget
• Focus on Facebook ads
• Expect to fail a lot
The biggest bottleneck is leads. Ads can help.
Organic social media is great. But at some point you'll want to buy ads to scale further.
• Hire an ads expert
• Record lots of ads
• Assign a decent budget
• Focus on Facebook ads
• Expect to fail a lot
The biggest bottleneck is leads. Ads can help.
11. Be location agnostic
• No in-person offers
• A small team that's global
• Coverage for all time zones
• No in-person offers
• A small team that's global
• Coverage for all time zones
12. Only sell in some countries.
High ticket offers are hard to sell in countries with weak currencies.
Trying to sell everywhere wastes your resources.
Target a few major economies & geo-block everything else.
High ticket offers are hard to sell in countries with weak currencies.
Trying to sell everywhere wastes your resources.
Target a few major economies & geo-block everything else.
13. Copy how other businesses scaled
Don't get fancy. If they figured it out, then save time and copy. Everyone does it.
-Get in masterminds.
-Get around builders.
-Become obsessed.
Don't get fancy. If they figured it out, then save time and copy. Everyone does it.
-Get in masterminds.
-Get around builders.
-Become obsessed.
Final Thought
Building a digital business shouldn't feel like work.
You should be having the time of your life if done right.
A life of autonomy is better than the corporate ladder built on slavery.
Building a digital business shouldn't feel like work.
You should be having the time of your life if done right.
A life of autonomy is better than the corporate ladder built on slavery.
Want to simplify your digital business, work less on it, and earn more?
Steal my map to 6 figure months here: timdenning.com/100k-xc/
Steal my map to 6 figure months here: timdenning.com/100k-xc/
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