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Philosophy of Ages
@PhilosophyAges
This couple spent $600 Million on a single wedding.

• Time Lasted: 7 months
• Rihanna’s first concert in 6 years
• Guest list: Bill Gates, Hillary Clinton, Zuckerberg

I couldn’t believe it so I had to find out more… 🧵
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Philosophy of Ages
@PhilosophyAges
Before we dig into who the bride & groom are, let's understand the scale of the event:

The celebrations kicked off early this year with a 3-day bash in India.

1,200 guests flown in. Rihanna paid $6M for her first show in 6 years. Guests were even given a 9-page dress code.

And that was just the beginning...
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Philosophy of Ages
@PhilosophyAges
In May, 800 guests were treated to a $150M Mediterranean cruise.

Katy Perry, Andrea Bocelli, and the Backstreet Boys performed.

The parties were so loud that locals in Genoa called the police.

So who's wedding was this?
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Philosophy of Ages
@PhilosophyAges
Ambani’s family is the #1 richest family in the Asian countries.

Ambani has the great skills for doing a business.

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Philosophy of Ages
@PhilosophyAges
The Ambanis are India's richest family with a net worth of $120 Billion.

The groom, Anant Ambani, is the youngest son of tycoon Mukesh Ambani while the bride, Radhika Merchant, is the daughter of another industrialist.

But their union wasn't just a wedding. It was a statement...
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Philosophy of Ages
@PhilosophyAges
July saw more pre-wedding events.

• Entire streets in Mumbai were shut down
• Justin Bieber performed (rumored $10M fee)
• The Ambani mansion lit up like a Christmas tree

At this point, I wondered: Is the actual wedding an afterthought?
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Philosophy of Ages
@PhilosophyAges
The actual main event took place July 12-14 in Mumbai.

A convention center was transformed into ancient city streets.

Adele and local Bollywood stars were rumored to perform.

But here's what blew my mind:
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Philosophy of Ages
@PhilosophyAges
The guest list read like a who's who of global power.

• Celebrities such as the Kardashians, Beckhams, and John Cena
• Tech titans like Zuckerberg, Gates, and Nadella
• Politicians including Modi, Blair, and Clinton.

It wasn't just a wedding. It was a summit.
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Philosophy of Ages
@PhilosophyAges
The scale was mind-boggling: 2,000+ guests, hundreds of private jets, and a $600M total cost (0.5% of Ambani's wealth).

To put it in perspective: That's 6 times more than William and Kate's royal wedding.

But why go so big?
Philosophy of Ages
@PhilosophyAges
It's not just about love. It's about power.

In India, weddings are a display of social status, business connections, and cultural influence.

They're cementing their place as India's unofficial royal family.
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Philosophy of Ages
@PhilosophyAges
Some see it as a source of pride, showcasing India's economic rise.

Others criticize the stark contrast to the country's poverty.

Globally, it's been a source of fascination, with media coverage lasting months.

Love it or hate it, you can't ignore it.
Philosophy of Ages
@PhilosophyAges
What can we learn from this extravaganza?

It shows the power of personal branding on a global scale.

While the Ambanis have been recognized as India's plutocracy for years, this wedding put them in the global spotlight.
Philosophy of Ages
@PhilosophyAges
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Philosophy of Ages
@PhilosophyAges
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