31-Step Process for Creating EPIC SEO Content
The ULTIMATE SEO content masterclass.
I've used this exact process to rank 400+ posts on page #1 of Google.
Here's my complete 31-step framework for creating content that dominates search. 🧵
1/ Start with COMPREHENSIVE keyword research.
Don't just pick 5-10 keywords each week.
Create a spreadsheet with ALL possible keywords in your niche.
200-300 keywords is the minimum for most niches.
This lets you prioritize keywords strategically.
Don't just pick 5-10 keywords each week.
Create a spreadsheet with ALL possible keywords in your niche.
200-300 keywords is the minimum for most niches.
This lets you prioritize keywords strategically.
2/ For keyword research, start with 5-10 seed keywords.
If you run a fitness website, examples would be:
- Weight loss
- Build muscle
- Home workout
- Fitness equipment
- Nutrition plans
These are your starting points.
If you run a fitness website, examples would be:
- Weight loss
- Build muscle
- Home workout
- Fitness equipment
- Nutrition plans
These are your starting points.
3/ Run each seed keyword through tools like Semrush.
- Filter by 0 to 20 keyword difficulty
- Extract all relevant keywords
- Up the filter to 20 to 40
Rinse-repeat till you’ve completely exhausted the seed keyword.
- Filter by 0 to 20 keyword difficulty
- Extract all relevant keywords
- Up the filter to 20 to 40
Rinse-repeat till you’ve completely exhausted the seed keyword.
4/ After extracting keywords from tools, feed them to Claude or ChatGPT.
Ask it to:
- Find patterns in these keywords
- Generate 50+ similar keywords
- Focus on long-tail variations
This finds keywords that tools miss.
Ask it to:
- Find patterns in these keywords
- Generate 50+ similar keywords
- Focus on long-tail variations
This finds keywords that tools miss.
5/ "Your content should be the average of the top 3 ranking articles"
WRONG!
It should be 2x better.
Don't settle for mediocrity.
Add extra sections, use visuals, include examples and case studies...
Blow your competitors out of the water.
WRONG!
It should be 2x better.
Don't settle for mediocrity.
Add extra sections, use visuals, include examples and case studies...
Blow your competitors out of the water.
6/ DON'T give your writers complete freedom.
Create detailed content outlines with specific instructions on what/how to write.
Good content outlines cover:
- Word count (1.5x competitor length)
- Key points to cover
- Examples to include
- Target audience pain points
Create detailed content outlines with specific instructions on what/how to write.
Good content outlines cover:
- Word count (1.5x competitor length)
- Key points to cover
- Examples to include
- Target audience pain points
7/ Find sources your competitors have never seen.
Use the Google query: filetype:pdf [topic] to find PDFs, eBooks, or journals about your topic.
Guaranteed, you'll find information that will make your content stand out.
Use the Google query: filetype:pdf [topic] to find PDFs, eBooks, or journals about your topic.
Guaranteed, you'll find information that will make your content stand out.
8/ Understand what your audience ACTUALLY wants.
Look up your topic on Reddit or Quora.
See what questions your target audience asks, and make sure these are answered in your content.
Look up your topic on Reddit or Quora.
See what questions your target audience asks, and make sure these are answered in your content.
9/ NEVER use AI to write your entire article.
AI creates generic, soulless content that readers AND Google can spot from a mile away.
Most AI content fails because it lacks:
- Real examples
- Unique insights
- Personal experience
- Specific details
AI creates generic, soulless content that readers AND Google can spot from a mile away.
Most AI content fails because it lacks:
- Real examples
- Unique insights
- Personal experience
- Specific details
10/ When using AI for content, do THIS instead:
- Create detailed outlines FIRST
- Generate section by section
- Include specific context
- Prompt for actual examples
- Request actionable steps
- Add YOUR expertise afterward
- Create detailed outlines FIRST
- Generate section by section
- Include specific context
- Prompt for actual examples
- Request actionable steps
- Add YOUR expertise afterward
11/ My AI content secret: Create a Claude project.
- Feed it YOUR best content
- Upload competitor articles
- Add your brand voice examples
- Include industry terminology
Now it will match your expertise and tone.
- Feed it YOUR best content
- Upload competitor articles
- Add your brand voice examples
- Include industry terminology
Now it will match your expertise and tone.
12/ When prompting AI for content, be specific:
❌ "Write about email marketing"
✅ "Write about welcome email sequences for SaaS companies. Include open rate benchmarks, specifics about timing between emails, and examples of high-converting subject lines we've used."
Specificity = Quality
❌ "Write about email marketing"
✅ "Write about welcome email sequences for SaaS companies. Include open rate benchmarks, specifics about timing between emails, and examples of high-converting subject lines we've used."
Specificity = Quality
13/ Make your content scannable.
When readers land on your article, they should find what they're looking for in <5 seconds.
If your headers aren't clear (what is X, X benefits of Y, etc.), they're bouncing.
No one reads walls of text in 2025.
When readers land on your article, they should find what they're looking for in <5 seconds.
If your headers aren't clear (what is X, X benefits of Y, etc.), they're bouncing.
No one reads walls of text in 2025.
14/ KILL generic introductions.
These scream "AI-generated":
❌ "In today's fast-paced digital world..."
❌ "Are you struggling with..."
❌ "XYZ is increasingly important..."
Instead, use the PAS formula:
- Problem
- Agitate
- Solution
Keep it under 150 words.
These scream "AI-generated":
❌ "In today's fast-paced digital world..."
❌ "Are you struggling with..."
❌ "XYZ is increasingly important..."
Instead, use the PAS formula:
- Problem
- Agitate
- Solution
Keep it under 150 words.
15/ Example of a solid introduction using PAS:
Problem: "Most SEO content never ranks on page #1 of Google."
Agitate: "While you spend hours creating content that sits on page 5, your competitors are stealing potential customers with higher-ranking articles."
Solution: "In this guide, I'll share the exact 31-step process we use to create content that consistently ranks on page #1."
Problem: "Most SEO content never ranks on page #1 of Google."
Agitate: "While you spend hours creating content that sits on page 5, your competitors are stealing potential customers with higher-ranking articles."
Solution: "In this guide, I'll share the exact 31-step process we use to create content that consistently ranks on page #1."
16/ Use a CLEAN URL structure.
✅ Good example: /snowboarding-shoes/
❌ Bad example: /best-snowboarding-shoes-guide-for-2025/
Short, keyword-focused URLs improve CTR & get you more clicks.
✅ Good example: /snowboarding-shoes/
❌ Bad example: /best-snowboarding-shoes-guide-for-2025/
Short, keyword-focused URLs improve CTR & get you more clicks.
17/ Craft KILLER headlines that get clicks:
Include:
- Target keyword (at the beginning)
- Numbers (31+ Tips works better than Many Tips)
- Year (2025)
- Results (to Increase Traffic)
- Brackets for context [Case Study]
✅ Example: "31+ SEO Tactics That Actually Work in 2025 [Case Study]"
Include:
- Target keyword (at the beginning)
- Numbers (31+ Tips works better than Many Tips)
- Year (2025)
- Results (to Increase Traffic)
- Brackets for context [Case Study]
✅ Example: "31+ SEO Tactics That Actually Work in 2025 [Case Study]"
18/ Add proof points throughout your content:
- Screenshots of real results
- Data from your own tests
- Client case studies
- Before/after examples
- Step-by-step processes YOU'VE used
Generic advice without proof = content that never ranks.
- Screenshots of real results
- Data from your own tests
- Client case studies
- Before/after examples
- Step-by-step processes YOU'VE used
Generic advice without proof = content that never ranks.
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