Justin Welsh found the secret to creator storytelling.
This landed him 1.2M followers and generated $2,317,000 in 2023.
Here's Justin's 7-Step Backstory Framework (with an AI prompt to help you create yours in 2 minutes): π§΅

Why does Justin's backstory work so well?
Because people buy from people they know, like, and trust.
So, how do you make yourself known at scale?
β’ Be relatable
β’ Be vulnerable
β’ Share perspectives
β’ Share how you solve problems
Let's dive in!
Because people buy from people they know, like, and trust.
So, how do you make yourself known at scale?
β’ Be relatable
β’ Be vulnerable
β’ Share perspectives
β’ Share how you solve problems
Let's dive in!
Justin uses these 7 steps to write his story:
Step 1: Obstacle
Step 2: Internal Struggle
Step 3: External Struggle
Step 4: Change Event
Step 5: Spark
Step 6: Guide
Step 7: Result
You can tell a long version, a short version, or just bits and pieces.
But start with these steps.
Step 1: Obstacle
Step 2: Internal Struggle
Step 3: External Struggle
Step 4: Change Event
Step 5: Spark
Step 6: Guide
Step 7: Result
You can tell a long version, a short version, or just bits and pieces.
But start with these steps.
Step 1 and Step 7 are the start and finish of your transformation journey.
They are mirror images of each other:
β’ The Obstacle
β’ The Result
We can ask ChatGPT to use different transformation "types" to build our backstory narrative.
Here's an example:
They are mirror images of each other:
β’ The Obstacle
β’ The Result
We can ask ChatGPT to use different transformation "types" to build our backstory narrative.
Here's an example:

Now, letβs feed the AI a version of your backstory.
Remember, the quality of the story ChatGPT outputs depends on:
β’ Your guidance
β’ Your level of detail
But, for brevity's sake, here's an "abbreviated" version of what you might input:
Remember, the quality of the story ChatGPT outputs depends on:
β’ Your guidance
β’ Your level of detail
But, for brevity's sake, here's an "abbreviated" version of what you might input:

Here's the good part.
Run the Founder Story Framework prompt, and voilΓ , you have your backstory (the prompt is at the end of this thread):
Run the Founder Story Framework prompt, and voilΓ , you have your backstory (the prompt is at the end of this thread):

Itβs not going to be 100% copy/paste ready.
β’ Switch up the result and obstacle to frame your transformation from different angles
β’ Try remixing the story with different tones and voices
β’ Experiment until you are happy
Then start sharing your story everywhere!
β’ Switch up the result and obstacle to frame your transformation from different angles
β’ Try remixing the story with different tones and voices
β’ Experiment until you are happy
Then start sharing your story everywhere!
Boom! That's a wrap.
Thanks to @thejustinwelsh for such a timeless framework.
And if you want to write your backstory (just like I walked through in this thread), then grab your free ChatGPT prompt here:
vine-perch-730.notion.site/Creator-Backstβ¦
Thanks to @thejustinwelsh for such a timeless framework.
And if you want to write your backstory (just like I walked through in this thread), then grab your free ChatGPT prompt here:
vine-perch-730.notion.site/Creator-Backstβ¦
@thejustinwelsh Newsflash:
To stay relevant as a writer, you need to learn how to write with AI:
β’ Create prompts
β’ Build efficiencies
β’ Unlock 10x more creative time
Here are 5 of my favorite (proven) ChatGPT prompts to get you started: x.startwritingwithai.com/?utm_source=coβ¦
To stay relevant as a writer, you need to learn how to write with AI:
β’ Create prompts
β’ Build efficiencies
β’ Unlock 10x more creative time
Here are 5 of my favorite (proven) ChatGPT prompts to get you started: x.startwritingwithai.com/?utm_source=coβ¦
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